本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
三菱汽车: Butler,Shine & Stern & Partners (BSSP) 的自由式试驾
案例简介:
三菱汽车: Butler,Shine & Stern & Partners (BSSP) 的自由式试驾
案例简介:
Mitsubishi Motors : Freestyle Test Drive by Butler, Shine & Stern & Partners (BSSP)
案例简介:
Mitsubishi Motors : Freestyle Test Drive by Butler, Shine & Stern & Partners (BSSP)
案例简介:
三菱汽车: Butler,Shine & Stern & Partners (BSSP) 的自由式试驾
暂无简介
Mitsubishi Motors : Freestyle Test Drive by Butler, Shine & Stern & Partners (BSSP)
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
What if your test drive turned into a freestyle rap performance? That’s exactly what happens in Mitsubishi’s latest 'Freestyle Test Drive' campaign for the all-new 2018 Mitsubishi Eclipse Cross by creative agency, BSSP.With so many new and fresh features, it takes more than your average salesperson to do them justice in one standard test drive. The spot features everyday customers at a Mitsubishi car dealership. Approached by Harry Mack disguised as a dealer, the customers agree to take the Eclipse Cross out for a joy ride. Mack decides to turn on the music, and all of a sudden the drivers are in for a total surprise when their supposed ‘salesman’ impressively begins word-spitting through a laundry list of the car’s features.The work is a continuation of the Eclipse Cross launch campaign, and ties into Mitsubishi’s historical association with music. The work will appear on social and digital properties.CreditsClient: Mitsubishi Motors North America· Francine Harsini, Chief Marketing Officer· Kim Ito, Manager, Advertising· Vanessa Lam, Senior Specialist, Marketing and AdvertisingAgency: Butler, Shine, Stern & Partners· John Butler, Chief Creative Officer· Sinan Dagli, Creative Director· Luke Zehner, Creative Director· Patrick French, Copywriter· Cameron Murray, Copywriter· Alex Anderson, Art Director· Grace Lazarus, Integrated Producer· Vince Genovese, Director of Integrated Production· Nihad Peavler, Business Affairs Manager· Michelle O’Hea, Account DirectorProduction Company: SawhorseBlake Benham, DirectorGino Roy, EditorEben Kostbar, Director of ProductionNic Hill, Director of Post ProductionMichelle Santoro, ProducerAnthony Ruff, Production ManagerTalent: Harry Mack
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息