People. Not Symbols|海报/平面|广告营销案例【ADGuider广告指南】

人。不是符号

案例简介：EntrySummary · 在以色列，有 180,000 多名残疾人 (占人口的 2.25%)，其中许多人在服兵役期间和恐怖袭击中受伤。•根据以色列警方的数据，每年罚款超过 20,000 英镑。这些数字每年都在增加，这证明残疾人停车违规行为不仅很常见，而且还在增加。•同时, 特殊残疾人停车许可证的申请同比增长 16%，而城市停车分配的增长速度要低得多 -- 这清楚地表明尊重这些特殊分配的停车位这是当务之急，因为它影响残疾人的生活质量和流动性。简要解释为了纪念国际残疾人日，我们改变了标志性的国际 “残疾人停车” 标志的用途，这些标志经常被忽视，给了他们一张人性化的脸。重新调整标志的用途，并将其作为媒体平台，我们用真实人物的图片取代了符号的二维插图无面孔版本。为此，我们拍摄了数十名残疾人，包括议员、残奥会奖牌获得者和名人。我们在蓝色背景下拍摄它们，穿着白色衣服，让它们看起来完全像访问的国际象征。然后，我们将他们的照片打印成原始停车标志的确切尺寸，并用我们的人类版本替换了以色列各地城市的数以千计的插图残疾人停车标志。

人。不是符号

案例简介：EntrySummary • In Israel there over 180,000 disabled people (2.25% of the population) – many of them injured during their military service and as a result of terror attacks. • According to Israeli Police figures, more than 20,000 fines are handed out every year. Each year those numbers have increased, proof that disabled parking infractions are not only common but growing. • At the same time, requests for special disabled parking permits have grown at a year-on-year rate of 16% while city parking allocations have grown at a much lesser rate – a clear indication that respecting these specially allocated parking spots is an imperative as it impacts disabled people's quality of life and mobility. BriefExplanation For the International Day of Persons with Disabilities, we repurposed the iconic international “parking for disabled” signs so often ignored and gave them a human face. Repurposing the signs and using them as a media platform, we replaced the two-dimensional illustrated faceless version of the symbol with the picture of real people. To do that we photographed dozens of people with disabilities, including members of parliament, Paralympic medalists and celebrities. Capturing them on a blue background, dressed in white clothes, we staged them to look exactly like the International Symbol of Access. We then printed their pictures to the exact dimensions of the original parking signs and replaced thousands of illustrated disabled parking signs in cities all over Israel with our human version.