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救济宠物屋
案例简介：描述客户的简报 简介: 2011 年，日本发生了一场无与伦比的地震。动物救援总部与由于人类在救援中保持优先地位而仍处于危机中的动物作斗争。宠物失去了主人和私人空间。目的: 立即为流离失所的动物提供安全避难所。目标受众: 失去主人和私人空间的宠物。策略: “从人类直接邮寄到宠物”: 重复使用装有救济物品的纸箱，作为临时宠物屋。 创意执行 我们解决了这个问题，尽管除了必要的东西，比如食物，也不能给宠物送任何东西到受灾地区。运送救济物品，改造宠物房屋，保持生态，这个盒子用 1 块石头杀死 3 只鸟。 描述简短/目标的创造性解决方案。 创造性的解决方案: “临时宠物屋由 dm 建造”，通过稍微改变它们的切割方式，盒子可以用于运输和作为宠物庇护所。以前在使用后被处理，现在它们被重新使用来缓解宠物的压力，难民和宠物可以一起生活。预计回复率: 我们希望将其传播到受影响地区 14 个主要城市的 14 个以上的避难所。我们希望与 20 多家公司和合作伙伴合作。 尽可能详细地描述结果。 救济宠物屋，可爱但功能齐全，传播开来，网络比我们预期的要多得多。用于 72 个动物收容所，供 3,000 只宠物使用。88 家公司、非政府组织和大学与我们合作。它成为各种媒体的热门话题。2012年2月: 福岛动物收容所关闭。不再需要服务。它饲养的所有 329 只宠物都找到了新家。宠物屋不仅在运送救援物资和减少浪费方面发挥了作用，还让热爱宠物的人安心。
救济宠物屋
案例简介：Describe the brief from the client Brief: In 2011, an unparalleled earthquake struck Japan. The Animal Relief Headquarters struggled with animals remaining in crisis due to humans retaining priority in rescue. Pets had lost their owners and private space. Objective: To immediately provide displaced animals with a safe haven. The target audience: Pets that had lost their owners and private space. Strategy: ‘Direct mail from human to pet’: reuse cardboard boxes, which contained relief goods, as temporary pet houses. Creative Execution We solved the problem despite not being able to send anything except necessary things, such as foods, nor anything for pets to afflicted areas. Shipping relief goods, transforming pet houses and keeping ecology, this box is killing 3 birds with 1 stone. Describe the creative solution to the brief/objective. Creative solution: ‘Temporary pet house constructed from DM’ By slightly changing the way they are cut, boxes could be used for shipping and as a pet shelter. Previously disposed of after use, they were now reused to relieve pets’ stress and refugees and pets could live together. Projected response rates: We want to spread it to more than 14 shelters in 14 major cities in afflicted areas. We want to collaborate with more than 20 companies and partners. Describe the results in as much detail as possible. The Relief Pet House, cute but functional, was spread and made network much more than we expected. Used in 72 animal shelters for 3,000 pets. 88 companies, NGOs and universities collaborated with us. It became a hot topic in various media. February 2012: Fukushima animal shelter closed down. Services no longer needed. All 329 pets it housed found new homes. The Pet House not only played a role in the shipping of relief goods and reduction of waste, it also gave peace of mind to people who love their pets.
RELIEF PET HOUSE
案例简介：描述客户的简报 简介: 2011 年，日本发生了一场无与伦比的地震。动物救援总部与由于人类在救援中保持优先地位而仍处于危机中的动物作斗争。宠物失去了主人和私人空间。目的: 立即为流离失所的动物提供安全避难所。目标受众: 失去主人和私人空间的宠物。策略: “从人类直接邮寄到宠物”: 重复使用装有救济物品的纸箱，作为临时宠物屋。 创意执行 我们解决了这个问题，尽管除了必要的东西，比如食物，也不能给宠物送任何东西到受灾地区。运送救济物品，改造宠物房屋，保持生态，这个盒子用 1 块石头杀死 3 只鸟。 描述简短/目标的创造性解决方案。 创造性的解决方案: “临时宠物屋由 dm 建造”，通过稍微改变它们的切割方式，盒子可以用于运输和作为宠物庇护所。以前在使用后被处理，现在它们被重新使用来缓解宠物的压力，难民和宠物可以一起生活。预计回复率: 我们希望将其传播到受影响地区 14 个主要城市的 14 个以上的避难所。我们希望与 20 多家公司和合作伙伴合作。 尽可能详细地描述结果。 救济宠物屋，可爱但功能齐全，传播开来，网络比我们预期的要多得多。用于 72 个动物收容所，供 3,000 只宠物使用。88 家公司、非政府组织和大学与我们合作。它成为各种媒体的热门话题。2012年2月: 福岛动物收容所关闭。不再需要服务。它饲养的所有 329 只宠物都找到了新家。宠物屋不仅在运送救援物资和减少浪费方面发挥了作用，还让热爱宠物的人安心。
RELIEF PET HOUSE
案例简介：Describe the brief from the client Brief: In 2011, an unparalleled earthquake struck Japan. The Animal Relief Headquarters struggled with animals remaining in crisis due to humans retaining priority in rescue. Pets had lost their owners and private space. Objective: To immediately provide displaced animals with a safe haven. The target audience: Pets that had lost their owners and private space. Strategy: ‘Direct mail from human to pet’: reuse cardboard boxes, which contained relief goods, as temporary pet houses. Creative Execution We solved the problem despite not being able to send anything except necessary things, such as foods, nor anything for pets to afflicted areas. Shipping relief goods, transforming pet houses and keeping ecology, this box is killing 3 birds with 1 stone. Describe the creative solution to the brief/objective. Creative solution: ‘Temporary pet house constructed from DM’ By slightly changing the way they are cut, boxes could be used for shipping and as a pet shelter. Previously disposed of after use, they were now reused to relieve pets’ stress and refugees and pets could live together. Projected response rates: We want to spread it to more than 14 shelters in 14 major cities in afflicted areas. We want to collaborate with more than 20 companies and partners. Describe the results in as much detail as possible. The Relief Pet House, cute but functional, was spread and made network much more than we expected. Used in 72 animal shelters for 3,000 pets. 88 companies, NGOs and universities collaborated with us. It became a hot topic in various media. February 2012: Fukushima animal shelter closed down. Services no longer needed. All 329 pets it housed found new homes. The Pet House not only played a role in the shipping of relief goods and reduction of waste, it also gave peace of mind to people who love their pets.
救济宠物屋
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RELIEF PET HOUSE
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