Alien: Covenant | 20th Century Fox Argentina|短视频|广告营销案例【ADGuider广告指南】

外星人: 圣约 | 20 世纪福克斯阿根廷

案例简介：外星人: 圣约 | 20 世纪福克斯阿根廷 | 阿巴斯托购物关于外星人传奇和即将上映的电影《外星人: 圣约》，有一个令人震惊的事件，它从庆祝外星人日开始。整合技术、舞台和外来文化的经验。该活动于 4月26日，星期三在 Abasto Shopping 举行，媒体、影响者和粉丝通过社交网络分享。 20 世纪福克斯与 5SEIS 机构一起提出了一个隔离穹顶，作为一个洞穴。在黑暗和神秘的内部，有鸡蛋和一个让游客惊喜的外星人。外星探测器: 外星探测器扫描仪，Weyland Yutani 公司的一个开发项目，它警告参与者是否体内有外星生物。也许一个 Chestburster 会从他的胸口出来!每个参与者的表现都被记录下来，以 GIF 格式发送，并在社交媒体上分享。见见沃尔特®,一个具有 AMD Ryzen 处理能力的合成。AMD 是雷德利 · 斯科特《外星人: 圣约》中人工智能的官方供应商。随着这条线，通过各种技术测试，用户可以创建自己的沃尔特®根据他的个性合成的。多亏了 NFC 技术，你的沃尔特®配置将通过物理定位 AMD Ryzen 芯片完成。 Knowhere 收藏品的原始许可证数字展览。女王外星人，限量版书籍，各种尺寸的小雕像，非常详细。此外，主题饮料在弹出式酒吧供应。数百人参与了这次经历，并进入了外星宇宙。该装置在 2017年4月30日星期四至星期日期间为球迷和公众提供了 4 天的时间。外星人: 《圣约》于 2017年5月18日在阿根廷首映。

外星人: 圣约 | 20 世纪福克斯阿根廷

案例简介：Alien: Covenant | 20th Century Fox Argentina | Abasto Shopping There was a shocking event about the Alien saga and the upcoming release film Alien: Covenant, which began with the celebration of Alien Day. Experiences that integrate technology, staging and Alien culture. The event was held on Wednesday, April 26 in of Abasto Shopping, with the press, influencers, and fans through a social network giveaway. 20th Century Fox together with 5SEIS agency presented a quarantine dome, as a cave. In the dark and mysterious interior, there are eggs and an Alien that surprises visitors. The Alien Detector: An Aliens detector scanner, a development of Weyland Yutani Corp, which warns if the participant carries an Alien in his body. Maybe a Chestburster will come out of his chest! The performance of each participant was recorded and sent in GIF format and shared on social media. Meet Walter®, a synthetic with AMD Ryzen processing power. AMD is the official supplier of artificial intelligence on Ridley Scott's Alien: Covenant. Along with this line, through various technological tests, the user can create his own Walter® synthetic according to his personality. Thanks to NFC technology, your Walter® configuration will be complete by physically locating the AMD Ryzen chip. Exhibition of original license figures by Knowhere Collectibles. Queen Alien, limited edition books, statuettes of various sizes with a great level of detail. In addition, themed drinks were served on a pop-up bar. Hundreds of people were part of the experience and entered the Alien universe. The installation was present for 4 days for fans and the general public, between Thursday 27th to Sunday 30th April 2017. Alien: Covenant premieres on May 18, 2017, in Argentina.