本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
故事工作室
案例简介：塞恩斯伯里在圣诞节 2016 期间用他们的定格动画《最伟大的礼物》达到了数百万。但是在广告之后，他们怎么能在漫长而拥挤的圣诞节期间把品牌及其 “圣诞节是为了分享” 的信息放在脑海里呢？介绍 “故事工作室”，一个免费的定格电影创作应用程序，允许孩子和父母分享时间一起创作他们自己的圣诞电影 -- 导演的提示和技巧, 和丰富的创意功能。整个圣诞节期间，超过 190万部新电影被制作出来，其中 175 部是在圣诞节。
故事工作室
案例简介：Sainsbury's reached millions during Christmas 2016 with their stop-motion animation, 'The Greatest Gift'. But after the ad, how could they keep the brand and its message that ‘Christmas Is For Sharing’ front of mind across the long, crowded, Christmas period? Introducing 'Story Studio', a free stop-motion movie creation app allowing kids and parents alike to share time together creating their very own Christmas film – with director’s tips and tricks, and a wealth of creative functionality. Across the Christmas period, over 1.9 Million new movies were created, with 175k of those on Christmas day.
Story Studio
案例简介：塞恩斯伯里在圣诞节 2016 期间用他们的定格动画《最伟大的礼物》达到了数百万。但是在广告之后，他们怎么能在漫长而拥挤的圣诞节期间把品牌及其 “圣诞节是为了分享” 的信息放在脑海里呢？介绍 “故事工作室”，一个免费的定格电影创作应用程序，允许孩子和父母分享时间一起创作他们自己的圣诞电影 -- 导演的提示和技巧, 和丰富的创意功能。整个圣诞节期间，超过 190万部新电影被制作出来，其中 175 部是在圣诞节。
Story Studio
案例简介：Sainsbury's reached millions during Christmas 2016 with their stop-motion animation, 'The Greatest Gift'. But after the ad, how could they keep the brand and its message that ‘Christmas Is For Sharing’ front of mind across the long, crowded, Christmas period? Introducing 'Story Studio', a free stop-motion movie creation app allowing kids and parents alike to share time together creating their very own Christmas film – with director’s tips and tricks, and a wealth of creative functionality. Across the Christmas period, over 1.9 Million new movies were created, with 175k of those on Christmas day.
故事工作室
暂无简介
Story Studio
暂无简介
基本信息
- 广告战役： #Story Studio#
- 广告品牌： Sainsbury's
- 发布日期： 2017-11-01
- 行业领域： 生活服务 , 商场超市
- 媒体类别： 短视频 , APP
- 广告语言： 英语
- 媒介平台： 网络
-
获得奖项：
- International advertising festival “White Square” (Minsk, Belarus) 2018 Silver
- Europes Premier Creative Awards 2017 Bronze
- The European Advertising Festival 2017 Silver
- Golden Drum International Advertising Festival 2018 Silver Drum
- Golden Drum International Advertising Festival 2018 Golden Drum
- Golden Drum International Advertising Festival 2018 Golden Drum Grand Prix
- International Advertising Festival Red Apple 2017 Bronze
- International advertising festival “White Square” (Minsk, Belarus) 2018 Bronze
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
