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亚马逊催泪圣诞广告:当岁月爬上脸颊,还好有你一起重温旧梦
案例简介:
亚马逊催泪圣诞广告:当岁月爬上脸颊,还好有你一起重温旧梦
案例简介:
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亚马逊催泪圣诞广告:当岁月爬上脸颊,还好有你一起重温旧梦
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由品牌 in-house 团队创意、制作,携手著名导演 Wayne McClammy,亚马逊日前推出 2023 圣诞季广告片《Joy Ride(愉快的滑行)》中,由亚马逊官网购买的防滑坐垫,带着 3 位老人在冰雪上重温童梦。在披头士著名的乐曲《In My Life》伴奏下,这部无台词、纯眼神和表情沟通的安静短剧,相当催泪。亚马逊 Amazon:Joy Ride 愉快的滑行 望着冰雪上快乐的孩子们,她发现两位老友脸上挂着羡慕和落寞。打开亚马逊,她偷偷为自己和朋友们购买了“逆袭神器”。防滑坐垫到位,开滑!快乐的三位老伙伴,仿佛瞬间回到了童年。快乐,要一起分享。CREDITSJo Shoesmith – VP Global CCO Tom Pettus – Global Executive Creative Director Philip Griffiths – EU Executive Creative Director Josh Cassidy – Group Creative Director Vicente Feliciano – Group Creative Director Kurt Feng – Creative Director Jeb Quaid – Copywriter David Connell – Global Head of Creative Production Vanessa MacAdam – Senior Creative Producer Paul Lewis – Senior Creative Producer Juliet Rios – Senior Creative ProducerClaudine Cheever – VP Global Brand and Fixed Marketing Ed Smith – GM EU Integrated Marketing Walter Frye – Global Director of Brand Marketing Laura Downey – Global Head of Campaigns Tessa Pauly – Sr. Brand Campaign Manager Maite Molling – Sr. Campaign Manager Tiffany Carley – Sr. Creative Program Manager Shareen Kern – Sr. Creative Program Manager Melissa Somosky – Sr. Content Acquisition Manager, Music LicensingProduction Director – Wayne McClammy Production Company – Hungry Man Managing Partner – Kim Dellara Producer – Rick Jarjoura DOP – Jess Hall Editing House – Cabin Editorial Editor – Chan Hatcher Colorist – Ricky Gausis VFX – The Mill Sound House – Lime Studios Sound Engineer – Joel Waters
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