Cadbury wanted to celebrate all the wonderful small generous acts that are happening every single day, behind front doors across the UK. The result is “This Doesn’t Need to End”, a film made by VCCP and Clouded Vision.Working together they created a spot that highlights the generous acts we are seeing in society and championing that we retain these generous behaviours once we're out of lockdown. The footage was all captured by Clouded Vision's network of DOPs, filming in their own homes and with their families during lockdown, gathering the real-life stories shared in the film.The film launched during a 90-second spot during Gogglebox on 1 May and supported by a social media campaign. All media was handled by Carat. The film will be available afterward to watch on Cadbury’s owned social channels.CreditsCadbury Credits:Mie-Leng Wong - Head of Global BrandsSam Greenwood - Global Brand Director CadburyColin O’Toole -Associate Marketing Director Cadbury Equity (UK)VCCP Credits:ECD: Darren BailesCreative Directors: Chris Birch & Jonny ParkerAgency Producer: Carly ParrisProduction: Clouded VisionDOP: Josh Willaims, Jack Maddison, Dan Evans, Richard Bell, Victor Frankowski, Max Gabbay, Tom Sweetland, Casey Hennesy, Harold WillaimsDirector: Tom SweetlandProducer: Simon LaneEditor: Toby DashwoodPost Production: FreefolkExecutive Post Producer: Fi KilroeProducer: Charles GillettLead Flame: Jason WattsNuke Compositor: Bradley CocksedgeSound Design: Timo SaliaColourist: Dan MoranAccount Team:David Boscawen - Group Managing DirectorSam Brown - Business DirectorMatt Smith - Business DirectorCatherine Tilley - Senior Account ManagerMedia Agency: CaratMedia Team:Charlotte Taylor - Global Client LeadsFlora Kessler - Strategy PartnerLauren Ashleigh Kenny - Client Business Director