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波萨诺瓦
案例简介：哈瓦那已经赢得了世界各地的市场和公众，推出了第一部国际电影。“舞蹈” 由阿尔马布多创作，其特色是一对夫妇在巴西最具标志性的地标之一舒格洛夫山的顶部相遇，并开始跳舞。当这两个人跳舞时，他们把这个国家最著名的凉鞋穿在脚上，创造了一种由 Carlinhos de Jesus 构思的朴实无华的舞蹈。广告是该品牌新的全球活动的一部分。“舞蹈” 是对巴西文化和风格的庆祝。这部电影保持了自发和非正式的基调，向该品牌的历史致敬，商业广告就像巴西最著名的凉鞋一样永恒。作为经典舞蹈教程的参考，在经典舞蹈教程中，画在地板上的脚指导舞者如何移动，一对哈瓦那变成了精心设计的舞步。 拍摄过程中使用了 1,100 对不同颜色的哈瓦那，这需要一个多月的准备和排练。《舞蹈》由兰迪亚制作，罗德里戈 · 萨维德拉执导。配乐也是值得注意的，尤其是由 satelite á udio 为电影创作的。 该运动的标题是 “巴西的原始描述 1962” [“自 1962年以来巴西的原始”] 葡萄牙语，强调 “原始” 一词, 这是用同样的方式写的，在不同的语言中有相同的含义。以这种方式，不仅竞选名称，而且它的信息也将在所有国家被理解: 哈瓦那是巴西创造的凉鞋，是巴西人生活的一部分，并带来快乐, 国家和人民对世界其他地方的自发性和非正式性。
波萨诺瓦
案例简介：Havaianas, which has been winning over the market and the public all over the world, launches its first international film. “Dance,” created by AlmapBBDO, features a couple that meets at the top of one of Brazil’s most iconic landmarks, Sugarloaf Mountain, and begins to dance. As the two dance, they slip the country’s most famous sandals on and off their feet, creating a , unpretentious choreography conceived by Carlinhos de Jesus. The commercial is part of the brand’s new global campaign.“Dance” is a celebration of Brazilian culture and style. The film maintains a spontaneous and informal tone that pays tribute to the brand’s history, with a commercial as timeless as Brazil’s most famous sandals. Using as a reference the classic dance tutorials, in which feet drawn on the floor instruct the dancer how to move, pairs of Havaianas turn into choreographed steps. 1,100 pairs of different colored Havaianas were used during the filming, which required more than a month of preparation and rehearsals. “Dance” is produced by Landia and directed by Rodrigo Saavedra. The soundtrack, too, is noteworthy, composed especially for the film by Satélite Áudio. The campaign carries the title “Original do Brasil desde 1962”[“The Original from Brazil since 1962”] in Portuguese, emphasizing the word “original”, which is written the same way and has the same meaning in different languages. In this manner not only the campaign name but its message, too, will be understood in all countries: Havaianas is the sandal created in Brazil, is part of Brazilians’ life, and brings the joy, spontaneity and informality of the country and of its people to the rest of the world.
Bossa Nova
案例简介：哈瓦那已经赢得了世界各地的市场和公众，推出了第一部国际电影。“舞蹈” 由阿尔马布多创作，其特色是一对夫妇在巴西最具标志性的地标之一舒格洛夫山的顶部相遇，并开始跳舞。当这两个人跳舞时，他们把这个国家最著名的凉鞋穿在脚上，创造了一种由 Carlinhos de Jesus 构思的朴实无华的舞蹈。广告是该品牌新的全球活动的一部分。“舞蹈” 是对巴西文化和风格的庆祝。这部电影保持了自发和非正式的基调，向该品牌的历史致敬，商业广告就像巴西最著名的凉鞋一样永恒。作为经典舞蹈教程的参考，在经典舞蹈教程中，画在地板上的脚指导舞者如何移动，一对哈瓦那变成了精心设计的舞步。 拍摄过程中使用了 1,100 对不同颜色的哈瓦那，这需要一个多月的准备和排练。《舞蹈》由兰迪亚制作，罗德里戈 · 萨维德拉执导。配乐也是值得注意的，尤其是由 satelite á udio 为电影创作的。 该运动的标题是 “巴西的原始描述 1962” [“自 1962年以来巴西的原始”] 葡萄牙语，强调 “原始” 一词, 这是用同样的方式写的，在不同的语言中有相同的含义。以这种方式，不仅竞选名称，而且它的信息也将在所有国家被理解: 哈瓦那是巴西创造的凉鞋，是巴西人生活的一部分，并带来快乐, 国家和人民对世界其他地方的自发性和非正式性。
Bossa Nova
案例简介：Havaianas, which has been winning over the market and the public all over the world, launches its first international film. “Dance,” created by AlmapBBDO, features a couple that meets at the top of one of Brazil’s most iconic landmarks, Sugarloaf Mountain, and begins to dance. As the two dance, they slip the country’s most famous sandals on and off their feet, creating a , unpretentious choreography conceived by Carlinhos de Jesus. The commercial is part of the brand’s new global campaign.“Dance” is a celebration of Brazilian culture and style. The film maintains a spontaneous and informal tone that pays tribute to the brand’s history, with a commercial as timeless as Brazil’s most famous sandals. Using as a reference the classic dance tutorials, in which feet drawn on the floor instruct the dancer how to move, pairs of Havaianas turn into choreographed steps. 1,100 pairs of different colored Havaianas were used during the filming, which required more than a month of preparation and rehearsals. “Dance” is produced by Landia and directed by Rodrigo Saavedra. The soundtrack, too, is noteworthy, composed especially for the film by Satélite Áudio. The campaign carries the title “Original do Brasil desde 1962”[“The Original from Brazil since 1962”] in Portuguese, emphasizing the word “original”, which is written the same way and has the same meaning in different languages. In this manner not only the campaign name but its message, too, will be understood in all countries: Havaianas is the sandal created in Brazil, is part of Brazilians’ life, and brings the joy, spontaneity and informality of the country and of its people to the rest of the world.
波萨诺瓦
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Bossa Nova
暂无简介
基本信息
- 广告战役： #Original do Brasil#
- 广告品牌： Havaianas
- 发布日期： 2016-07-01
- 行业领域： 鞋袜/箱包 , 穿着/装扮
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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