Dolphin Bay_2|海报/平面|广告营销案例【ADGuider广告指南】

海豚 Bay_2

案例简介：写了作为迪拜棕榈岛亚特兰蒂斯的一部分第一个综合品牌活动 “进入另一个世界” JWT Dubai 为海湾合作委员会和英国国家的新闻和机场推出了印刷和环境阶段。 13 个单独的印刷品处决通过引人入胜的视觉故事捕捉度假村关键业务部门的奇迹，让度假村的豪华产品栩栩如生。其中包括 42 英亩的水上公园，海豚湾，immense 失落的钱伯斯水族馆，超过 65,000 只海洋动物的家园, 包括水下套房的豪华客房和特色套房，以及迷人的餐厅多样性，有些餐厅由米其林星级厨师经营。每个执行中的故事都传达了迪拜棕榈岛亚特兰蒂斯酒店提供的巨大规模和深度的体验。从技术上讲，这是通过在每个故事的视觉场景的前面、中间和背景场景中展示人才来实现的。奥地利著名摄影师安德烈亚斯 · 弗兰克完成了这项需要 10 天拍摄的复杂任务，他用高端摄影诠释了该机构的愿景。这些结果提供了一个精美复杂的多层视觉效果，与最近发布的 TVC “智能迁移” 的温暖色调相一致。整合品牌活动的其他元素包括广播广告和激动人心的激活计划。

海豚 Bay_2

案例简介：Write-up As part of Atlantis The Palm, Dubai’s, first integrated brand campaign “Check Into Another World” JWT Dubai has rolled out a print and ambient phase for press and airports in the GCC and UK countries. The 13 individual print executions bring the resort’s luxurious offering to life through enticingly crafted visual stories that capture the wonder of the resort’s key business units. Those include the 42 acre waterpark, Dolphin Bay, the immense Lost Chambers Aquarium home to over 65,000 individual marine animals, the luxurious rooms and signature suites that encompass The Underwater Suite as well as the enchanting diversity of restaurants, some operated by Michelin-star chefs. The stories in each execution convey the tremendous scale and depth of experience that Atlantis The Palm, Dubai offers. Technically this was achieved by featuring talent in the fore, mid and background scenes of each story’s visual. Tackling the complicated task, which required a 10-day shoot to complete, was renowned Austrian photographer, Andreas Franke, who interpreted the agency’s vision with high-end photography. The results deliver a beautifully sophisticated multilayered visual, in line with the warm tones of the campaign’s recently released TVC “Smart Migration”. Additional elements of the integrated brand campaign include radio commercials and an exciting activation programme.

Dolphin Bay_2

案例简介：写了作为迪拜棕榈岛亚特兰蒂斯的一部分第一个综合品牌活动 “进入另一个世界” JWT Dubai 为海湾合作委员会和英国国家的新闻和机场推出了印刷和环境阶段。 13 个单独的印刷品处决通过引人入胜的视觉故事捕捉度假村关键业务部门的奇迹，让度假村的豪华产品栩栩如生。其中包括 42 英亩的水上公园，海豚湾，immense 失落的钱伯斯水族馆，超过 65,000 只海洋动物的家园, 包括水下套房的豪华客房和特色套房，以及迷人的餐厅多样性，有些餐厅由米其林星级厨师经营。每个执行中的故事都传达了迪拜棕榈岛亚特兰蒂斯酒店提供的巨大规模和深度的体验。从技术上讲，这是通过在每个故事的视觉场景的前面、中间和背景场景中展示人才来实现的。奥地利著名摄影师安德烈亚斯 · 弗兰克完成了这项需要 10 天拍摄的复杂任务，他用高端摄影诠释了该机构的愿景。这些结果提供了一个精美复杂的多层视觉效果，与最近发布的 TVC “智能迁移” 的温暖色调相一致。整合品牌活动的其他元素包括广播广告和激动人心的激活计划。

Dolphin Bay_2

案例简介：Write-up As part of Atlantis The Palm, Dubai’s, first integrated brand campaign “Check Into Another World” JWT Dubai has rolled out a print and ambient phase for press and airports in the GCC and UK countries. The 13 individual print executions bring the resort’s luxurious offering to life through enticingly crafted visual stories that capture the wonder of the resort’s key business units. Those include the 42 acre waterpark, Dolphin Bay, the immense Lost Chambers Aquarium home to over 65,000 individual marine animals, the luxurious rooms and signature suites that encompass The Underwater Suite as well as the enchanting diversity of restaurants, some operated by Michelin-star chefs. The stories in each execution convey the tremendous scale and depth of experience that Atlantis The Palm, Dubai offers. Technically this was achieved by featuring talent in the fore, mid and background scenes of each story’s visual. Tackling the complicated task, which required a 10-day shoot to complete, was renowned Austrian photographer, Andreas Franke, who interpreted the agency’s vision with high-end photography. The results deliver a beautifully sophisticated multilayered visual, in line with the warm tones of the campaign’s recently released TVC “Smart Migration”. Additional elements of the integrated brand campaign include radio commercials and an exciting activation programme.

海豚 Bay_2

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Dolphin Bay_2

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海豚 Bay_2

海豚 Bay_2

Dolphin Bay_2

Dolphin Bay_2

海豚 Bay_2

Dolphin Bay_2

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