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Ashley Madison: #LifeisShort
案例简介:
Ashley Madison: #LifeisShort
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Ashley Madison: #LifeisShort
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Ashley Madison’s latest ad venture is a new campaign cribbing the now famous Colin Kaepernick Nike meme.The ad is planned as both a digital and OOH activation on the west side of Chicago.Ashley Madison’s latest ad narrative focuses on the idea that you don’t always have to sacrifice something to get what you want. On the billboard, the text over a woman with her finger over her mouth in a hushed pose, states: "Believe in something. Even if it means sacrificing nothing. #LifeIsShort."This is the second Chicago-based ad campaign for the married people hookup site in the last month, as the company has seen a significant surge in membership in the city this year. Ashley Madison saw a 45% growth in Chicago from 2017 to 2018 when looking at the first six months for each year. Plus, Chicago has a ratio of one active woman for every one paid active male. In addition, the site has seen more than 16,000 unique monthly connections (based on most recent 30 day period).CreditsAshley Madison in-house creativeCreative Director: Brian Offenheim
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