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不可接受的接受信
案例简介：简要解释 在大学录取周，学生们上传了他们在网上打开大学录取通知书的视频。YouTubers 然后拍摄了这些反应视频的亮点，并创建了病毒汇编。我们通过制作一系列以学生打开 “不可接受的录取通知书” 为特色的电影来模仿这种在线现象。当每个学生读他们的信时，副本揭示了他们很快将面临的令人不寒而栗的现实，即他们可能会受到性侵犯。这封信写得好像来自一所大学，每一封都详细描述了一个真实的故事，故事的灵感来自电影中的一个幸存者。我们在网上分享了这些视频，学生们分享了他们的视频 -- YouTube 、 Instagram 和 Facebook -- 目标是 18 岁到 25 岁的学生。 条目摘要 五分之一的女性在大学里遭到性侵犯。美国大学继续少报，忽视校园内的性侵犯案件，因此未能保护学生。我们的客户在今年 Netflix 发布的一部有争议的纪录片《狩猎场》中披露了这一信息。电影制作人要求我们让新生在上大学之前意识到真相。他们希望我们不仅用事实武装新生，还让他们在到达校园时要求他们安全。
不可接受的接受信
案例简介：Brief Explanation During college acceptance week, students uploaded videos of the moment they opened their college acceptance letters online. YouTubers then took the highlights of each of these reaction videos and created viral compilations. We mimicked this online phenomenon by creating a series of films featuring students opening “unacceptable acceptance letters.” As each student reads their letter, the copy reveals the chilling reality they will soon face, namely, that they may be sexually assaulted. The letter is written as if it came from a college, with each one detailing a true story inspired by a survivor from the film. We shared these videos online where students shared theirs—YouTube, Instagram and Facebook—targeting them toward students ages 18 to 25. Entry Summary One in five women are sexually assaulted in college. American colleges continue to underreport and ignore cases of sexual assault on their campuses, therefore failing to protect their students. Our client exposed this information in a controversial documentary called The Hunting Ground, released on Netflix this year. The filmmakers asked us to make new students aware of the truth before they went to college. They wanted us to not only arm new students with the facts but also give them a way to demand that they’re safe when they arrive on campus.
The Unacceptable Acceptance Letters
案例简介：简要解释 在大学录取周，学生们上传了他们在网上打开大学录取通知书的视频。YouTubers 然后拍摄了这些反应视频的亮点，并创建了病毒汇编。我们通过制作一系列以学生打开 “不可接受的录取通知书” 为特色的电影来模仿这种在线现象。当每个学生读他们的信时，副本揭示了他们很快将面临的令人不寒而栗的现实，即他们可能会受到性侵犯。这封信写得好像来自一所大学，每一封都详细描述了一个真实的故事，故事的灵感来自电影中的一个幸存者。我们在网上分享了这些视频，学生们分享了他们的视频 -- YouTube 、 Instagram 和 Facebook -- 目标是 18 岁到 25 岁的学生。 条目摘要 五分之一的女性在大学里遭到性侵犯。美国大学继续少报，忽视校园内的性侵犯案件，因此未能保护学生。我们的客户在今年 Netflix 发布的一部有争议的纪录片《狩猎场》中披露了这一信息。电影制作人要求我们让新生在上大学之前意识到真相。他们希望我们不仅用事实武装新生，还让他们在到达校园时要求他们安全。
The Unacceptable Acceptance Letters
案例简介：Brief Explanation During college acceptance week, students uploaded videos of the moment they opened their college acceptance letters online. YouTubers then took the highlights of each of these reaction videos and created viral compilations. We mimicked this online phenomenon by creating a series of films featuring students opening “unacceptable acceptance letters.” As each student reads their letter, the copy reveals the chilling reality they will soon face, namely, that they may be sexually assaulted. The letter is written as if it came from a college, with each one detailing a true story inspired by a survivor from the film. We shared these videos online where students shared theirs—YouTube, Instagram and Facebook—targeting them toward students ages 18 to 25. Entry Summary One in five women are sexually assaulted in college. American colleges continue to underreport and ignore cases of sexual assault on their campuses, therefore failing to protect their students. Our client exposed this information in a controversial documentary called The Hunting Ground, released on Netflix this year. The filmmakers asked us to make new students aware of the truth before they went to college. They wanted us to not only arm new students with the facts but also give them a way to demand that they’re safe when they arrive on campus.
不可接受的接受信
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The Unacceptable Acceptance Letters
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