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意外行李

案例简介：巴塞罗那，2010年12月25日 -- 当大多数家庭享受圣诞晚餐时，还有其他人正在旅行。对于这些旅行者来说，也可以度过一个特殊的夜晚，西班牙航空公司已经采取了一个行动，让这个夜晚值得记住。为了收集行李，从巴塞罗那飞往大加那利岛拉斯帕尔马斯的西班牙航空 JK5208 航班的乘客遇到的不仅仅是行李。传送带已经为他们每个人提供了个性化的礼物。在最初的惊喜之后，乘客们带着礼物和一个好故事来见他的家人。上下文该行动是由巴塞罗那的沙克尔顿设计的，与公司的职位变动相一致。“这一行动加强了创新公司的形象，贴近我们的乘客。“西班牙航空是每个人” 是公司使用的口号，通过这一行动，我们相信这真的是 “所有人”。这是一项人类事业，密切而清晰地反映了我们自去年以来一直在工作的立场。我们还致力于婚姻的想法，因为我们不仅把顾客带到目的地，还带他们去和他们的家人、工作会面。..简而言之，我们让他们实现他们的梦想，”西班牙商业总监努里亚 · 塔尔说。哲学/解决方案第二天，在线电视频道 Spanair (www. 西班牙航空。他将讲述竞选的准备工作和乘客对意外行动的反应。“我们知道在最后一班飞机上，当每个人都与家人团聚庆祝平安夜时，在一个特殊的夜晚旅行的情感负担。这些乘客应该得到像其他人一样的礼物，带着所有的兴奋和惊喜。所以我们认为我们看到一个盒子出现在磁带上，上面有你的名字，你希望拿起你的行李，这对所有那些别无选择只能在 12月24日飞的人来说都是一个非常特殊的姿态晚上, 巴塞罗那沙克尔顿公司副总裁恩里克 · 内尔 · 洛说。除此之外，惊喜的行动击中了最多的礼物，为此，必须定制乘客的类型。对于儿童来说，填充动物，巨型棒棒糖，马，汽车和玩具小号，木偶和服装。对成年人来说，美容产品、数码相机和帽子。结果欢乐和惊喜的乘客被收集在视频上的航空公司的官方渠道在 YouTube 上 (www. 西班牙航空。电视) 在不到 48 小时内，已经收到了 100,000 多份。该视频在社交网络和博客中也取得了成功，超过 7,000 人在 Facebook 和 Twitter 上分享，到目前为止，大约 70 个博客 (和国际博客) 也响应了这一消息。

意外行李

案例简介：Barcelona, December 25, 2010 - While most families enjoy Christmas dinner, there are others who are traveling. For these travelers also can live a special night, the airline Spanair has performed an action that has made this night something to remember. To collect their luggage, passengers of Spanair flight JK5208 from Barcelona to Las Palmas de Gran Canaria, have encountered more than their luggage. Conveyor belt has gone out personalized gifts for every one of them. After the initial surprise, the passengers have come to meet his family with gifts and a nice story to tell. Context The action, the agency devised by Shackleton in Barcelona, is in line with the position change of the company. "This action strengthens the image of a company of innovation and close to our passengers. 'Spanair is everyone'is the slogan used by the company and with this action, we believe it is really 'the all'. It is a human enterprise, close and clearly reflects the position we have been working since last year. We have also worked on the idea of marriage, as not only bring to our customers to a destination but we took them to the meeting with their families, jobs ... In short, we bring them to their dreams, "says Núria Tarr, Director Spanair commercial. Philosophy/Solution The video of the action is available the next day in the online TV channel Spanair (www.spanair.tv) and he will narrate both the preparation of the campaign and the reactions of passengers to the surprise action. "We know the emotional burden to be traveling in a special evening on the last flight, when everyone is reunited with their families celebrating Christmas Eve. These passengers deserve a gift like the rest, with all the excitement and also the surprise factor. So we thought we see a box appear with your name on the tape where you expect to pick up your luggage can be a very special gesture to all those who have no choice but to fly on December 24 evening, "said Enric Nel-lo , Vice president of Shackleton in Barcelona. Besides the surprise action hit has claimed the most with the gift and to this end, has to customize the type of passenger. For children, stuffed animals, giant lollipops, horses, cars and toy trumpets, puppets and costumes. For adults, beauty products, Lomographic cameras and hats. Results The joy and surprise of the passengers have been collected in a video posted on the airline's official channel on YouTube (www.spanair.tv) that in less than 48 hours, has received more than 100,000 copies. The video also has been a success in social networks and blogs, and more than 7,000 people have shared on Facebook and Twitter and about 70 blogs (and international) have echoed the news so far.