Referendum Plus|海报/平面|广告营销案例【ADGuider广告指南】

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全民公决加

案例简介：在关于欧洲宪法的全民投票之前，西班牙青年理事会决定开展一场运动，鼓励年轻人投票。一种耐力饮料被创造出来，全民公决加，这将与懒惰和冷漠作斗争，鼓励他们去投票。超过 500,000 罐分布在全国各地，伴随着各种传播行动，现场，公关，网页，产品植入和直接营销。在最低限度的预算下，在国家和国际两级都取得了非常高的宣传，在媒体上获得了相当于 1,800,000 欧元的影响力。青年投票的结果比政府预期的高 37%。

全民公决加

案例简介：Before the referendum on the European constitution, the youth council of spain decides to carry out a campaign encouraging young people to vote. A stamina drink was created, Referendum Plus, that would fight against laziness and apathy, encouraging them to go and vote. More than 500,000 cans were distributed throughout the country, accompanied by various communication actions, spot, PR, web page, product placement and direct marketing. At a minimum budget, very high publicity was achieved at both national and international levels, gaining a presence in the media equivalent to more than 1,800,000 EUROS. The result for youth votes was 37% higher than expected by the govenment.