营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    俄亥俄州彩票: 马库斯·托马斯 (Marcus Thomas LLC) 永远不会太晚

    案例简介:

    俄亥俄州彩票: 马库斯·托马斯 (Marcus Thomas LLC) 永远不会太晚

    案例简介:

    The Ohio Lottery: It's Never Too Late by Marcus Thomas LLC

    案例简介:

    The Ohio Lottery: It's Never Too Late by Marcus Thomas LLC

    案例简介:

    俄亥俄州彩票: 马库斯·托马斯 (Marcus Thomas LLC) 永远不会太晚

    暂无简介

    The Ohio Lottery: It's Never Too Late by Marcus Thomas LLC

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: Marcus Thomas LLC

    案例详情

    The Ohio Lottery's holiday campaign from independent agency, Marcus Thomas, is titled 'It’s Never Too Late.' The campaign centers around the idea that the Ohio Lottery is most likely not top of mind for consumers as they celebrate the holiday season, but that the brand will be there when they have waited a bit too long to get their shopping done. The campaign also plays directly to historical sales data that people often purchase lottery tickets at the last minute.The campaign consists of three 30-second spots, which each have accompanying 15-second variations, that all tout the message that the Ohio Lottery is going to be there for consumers this holiday season, right up until the very last minute. Each spot is a representation of the time of season, whether 'It’s Only November,' 'The Heart of the Holiday Season,' or 'The Time is Nigh' and it’s time for last minute shopping. Marcus Thomas also produced several YouTube bumper ads that present the viewer with a series of one-liners that suggest “it’s never too late for Holiday Instants.” Additionally, out-of-home boards present a live countdown clock in minutes that align with the TV and social components. CreditsChief Idea Officer/Copywriter – Joanne KimCreative Director – Eric HolmanArt Director – Megan GannonCopywriter – Erin McHughDirector – Alex GrossmanExecutive Producer: Jerrod McMillinProduction Company – 8th StreetPost-Production Company – PPS GroupAudio – Digital Groove Productions, LLC

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    关键词

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入