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第一次分手
案例简介：EntrySummary 虽然卫生纸表面上可能不情绪化或有趣，但人们确实如此。更具体地说，为人父母是。我们的核心消费者是父母，所以我们用无处不在的产品语言来庆祝他们。柔软和强壮是常见的卫生纸属性，但这两个形容词也是描述人和父母每天的平衡行为的一种美丽方式。虽然所有的父母都必须软弱和坚强，但我们希望关注我们的核心消费者，其中大部分是低收入消费者。这些人通常不会在媒体上受到庆祝; 我们想讲述他们不为人知的故事，承认他们努力工作的价值观以及他们在抚养家庭方面的积极乐观的观点。 简要解释 这部电影展示了一个典型的不为人知的故事，一个父亲在他第一次分手后安慰他的儿子。你看，儿子真的很受伤，被锁在浴室里哭，而爸爸坐在门外试图安慰他。父亲试图淡化这种情况，但这并没有让他的儿子感觉更好。父亲随后明白了儿子的痛苦程度和情况的严重性。父亲利用自己的柔软度和力量来安慰儿子。这部电影展示了罕见的时刻，男人可能是脆弱的，在那里为对方，尤其是父亲和儿子。
第一次分手
案例简介：EntrySummary While toilet paper may not be emotional or interesting on the surface, people are. And even more specifically, parenting is. Our core consumers are parents, so we celebrate them by using ubiquitous product language. Soft and strong are common toilet paper attributes, but those two adjectives are also a beautiful way to describe people and the balancing act that parenting is every day. And while all parents have to be soft and strong, we wanted to focus on our core consumer, the majority of whom are lower income. These people are not typically celebrated in the media; and we wanted to tell their untold stories and acknowledge their hardworking values and the positive and optimistic perspective they have when it comes to raising their families. BriefExplanation This film shows a typically untold story of a dad comforting his son after his first breakup. You see that the son is really hurt, locked in the bathroom crying while the dad sits outside the door trying to comfort him. The dad tries to make light of the situation, but it isn’t working to make his son feel any better. The dad then understands the level of pain his son is in and the gravity of the situation. The dad taps into his own softness and strength to help comfort his son. The film shows the rare moments in which men can be vulnerable and there for each other, especially a father and son.
First Breakup
案例简介：EntrySummary 虽然卫生纸表面上可能不情绪化或有趣，但人们确实如此。更具体地说，为人父母是。我们的核心消费者是父母，所以我们用无处不在的产品语言来庆祝他们。柔软和强壮是常见的卫生纸属性，但这两个形容词也是描述人和父母每天的平衡行为的一种美丽方式。虽然所有的父母都必须软弱和坚强，但我们希望关注我们的核心消费者，其中大部分是低收入消费者。这些人通常不会在媒体上受到庆祝; 我们想讲述他们不为人知的故事，承认他们努力工作的价值观以及他们在抚养家庭方面的积极乐观的观点。 简要解释 这部电影展示了一个典型的不为人知的故事，一个父亲在他第一次分手后安慰他的儿子。你看，儿子真的很受伤，被锁在浴室里哭，而爸爸坐在门外试图安慰他。父亲试图淡化这种情况，但这并没有让他的儿子感觉更好。父亲随后明白了儿子的痛苦程度和情况的严重性。父亲利用自己的柔软度和力量来安慰儿子。这部电影展示了罕见的时刻，男人可能是脆弱的，在那里为对方，尤其是父亲和儿子。
First Breakup
案例简介：EntrySummary While toilet paper may not be emotional or interesting on the surface, people are. And even more specifically, parenting is. Our core consumers are parents, so we celebrate them by using ubiquitous product language. Soft and strong are common toilet paper attributes, but those two adjectives are also a beautiful way to describe people and the balancing act that parenting is every day. And while all parents have to be soft and strong, we wanted to focus on our core consumer, the majority of whom are lower income. These people are not typically celebrated in the media; and we wanted to tell their untold stories and acknowledge their hardworking values and the positive and optimistic perspective they have when it comes to raising their families. BriefExplanation This film shows a typically untold story of a dad comforting his son after his first breakup. You see that the son is really hurt, locked in the bathroom crying while the dad sits outside the door trying to comfort him. The dad tries to make light of the situation, but it isn’t working to make his son feel any better. The dad then understands the level of pain his son is in and the gravity of the situation. The dad taps into his own softness and strength to help comfort his son. The film shows the rare moments in which men can be vulnerable and there for each other, especially a father and son.
第一次分手
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First Breakup
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