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远景吉罗斯
案例简介：信息: 目标是在拉脱维亚最著名的节日 “仲夏” 期间提高 Statoil 加油站商店的销售。由于挪威国家石油公司 (拉脱维亚最大的加油站网络) 最近收购了大量壳牌加油站，有必要使用成本效益高的媒体方法扩大所有商店的营业额。商店里更多的顾客意味着更大的天然气销售。决定在 “挪威国家石油公司” 的口号下，在仲夏特别促销活动中推广精确产品! 哲学/解决方案 解决方案是在城市广播电台 “skonto” 中创建活动，使用 6 个不同的广播广告，在开车时播放音乐。广播节目被放置在时间段下午5点-下午7点-在 2 小时内每天广播 8 个节目。每个景点都在宣传以特殊价格提供的不同产品。 6 个不同的旋转音频点 2 周-每 2 小时 8 个点 因此，Statoil 加油站商店的营业额增长，一些广告上的产品完全售罄。天然气销售也有所增长。Statoil 公司的形象得到了加强 -- Statoil 是一家关心顾客的公司，提供适当的季节性产品，让购物变得容易，人们也很开心
远景吉罗斯
案例简介：Message: Objective was to boost sales in Statoil gas station shops during Midsummer â the most celebrated holiday in Latvia. As significant number of Shell gas stations was acquired recently by Statoil (biggest gas station network in Latvia) there was a necessity to enlarge turnover in all shops using cost effective media approach. More customers in shops mean larger gas sales as well. It was decided to promote exact products with special promotional Midsummer offer under the slogan â âStatoil âalways on your way, also in Midsummer!â Philosophy/Solution Solution was to create campaign in city radio âRadio Skontoâ by using 6 different radio commercials with message â âMusic while driving homeâ. Radio spots were placed in timeslot â 5 p.m.-7 p.m. - 8 spots were broadcast every day during 2 hour period. Each spot was advertising different product offered at special price. 6 different rotating audio spots 2 weeks â 8 spots per 2 hours As the result Statoil gas station shop turnover grew and some of the products which were advertised were sold out totally. Gas sales grew as well. Image of Statoil company was strengthened - Statoil a company WHO CARES about their customers with appropriate seasonal product offers making shopping easy and people happy
Vistas Giros
案例简介：信息: 目标是在拉脱维亚最著名的节日 “仲夏” 期间提高 Statoil 加油站商店的销售。由于挪威国家石油公司 (拉脱维亚最大的加油站网络) 最近收购了大量壳牌加油站，有必要使用成本效益高的媒体方法扩大所有商店的营业额。商店里更多的顾客意味着更大的天然气销售。决定在 “挪威国家石油公司” 的口号下，在仲夏特别促销活动中推广精确产品! 哲学/解决方案 解决方案是在城市广播电台 “skonto” 中创建活动，使用 6 个不同的广播广告，在开车时播放音乐。广播节目被放置在时间段下午5点-下午7点-在 2 小时内每天广播 8 个节目。每个景点都在宣传以特殊价格提供的不同产品。 6 个不同的旋转音频点 2 周-每 2 小时 8 个点 因此，Statoil 加油站商店的营业额增长，一些广告上的产品完全售罄。天然气销售也有所增长。Statoil 公司的形象得到了加强 -- Statoil 是一家关心顾客的公司，提供适当的季节性产品，让购物变得容易，人们也很开心
Vistas Giros
案例简介：Message: Objective was to boost sales in Statoil gas station shops during Midsummer â the most celebrated holiday in Latvia. As significant number of Shell gas stations was acquired recently by Statoil (biggest gas station network in Latvia) there was a necessity to enlarge turnover in all shops using cost effective media approach. More customers in shops mean larger gas sales as well. It was decided to promote exact products with special promotional Midsummer offer under the slogan â âStatoil âalways on your way, also in Midsummer!â Philosophy/Solution Solution was to create campaign in city radio âRadio Skontoâ by using 6 different radio commercials with message â âMusic while driving homeâ. Radio spots were placed in timeslot â 5 p.m.-7 p.m. - 8 spots were broadcast every day during 2 hour period. Each spot was advertising different product offered at special price. 6 different rotating audio spots 2 weeks â 8 spots per 2 hours As the result Statoil gas station shop turnover grew and some of the products which were advertised were sold out totally. Gas sales grew as well. Image of Statoil company was strengthened - Statoil a company WHO CARES about their customers with appropriate seasonal product offers making shopping easy and people happy
远景吉罗斯
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Vistas Giros
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基本信息
- 广告战役： #Statoil-广播-42a6#
- 广告品牌： Statoil
- 发布日期： 2003-05-02
- 行业领域： 汽车/工具
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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