DOGA - Design and Architecture Norway|海报/平面|广告营销案例【ADGuider广告指南】

DOGA-设计和建筑挪威

案例简介：概要挪威设计和建筑协会是几个国家设计和建筑机构的合并。通过设计和建筑创造可持续价值的新驱动力 -- 需要一个全新的身份。他们促进从业者和企业之间的合作，并努力加强设计和建筑在塑造挪威未来中的作用。目标受众是从业者以及公共和私营企业。交付件: 品牌平台、新战略、新标志和身份、标牌、文具、各种印刷和数字应用、新网络服务和颁奖典礼。所有这些都是在非常有限的预算下完成的。结果 DOGA 现在被认为是一个具有清晰身份和价值主张的组织，与其核心部分产生共鸣。参与 DOGA 活动的数量大幅增加，组织的利益以及它如何提供帮助也普遍增加。DOGA 加强了挪威设计和建筑的地位。新的身份已经出现了: + 独特的网络访问者增加 23% + 有机社交分享增加 49% + 更多的网络搜索增加 90% + 提交给 DOGA 奖项的 15% 增加。身份带来了更大的团结感和自豪感 DOGA 的员工挪威设计和建筑社区也对这一身份做出了压倒性的积极回应。执行创建了一个数字 “标志制造商”，使得在无限范围的视图中设计新标志变得更加容易。选择等距透视是为了保持干净的印刷外观。用户可以在线与徽标互动，产生不同设备类型的体验。因此，视觉识别看起来是有机的和动态的 -- 适合转型中的部门。开发了一种简单而实用的印刷风格和具有斯堪的纳维亚风味的网格系统。视觉语言统一了非常不同的学科。它有一个当代的和适应性强的执行以及一个经典的表达，将随着时间的推移保持相关。它已被应用于广泛的接触点，如动画、标牌、展览设计、文具、各种印刷和数字应用、新的网络服务、奖项和颁奖典礼。活动描述 DOGA 视觉识别的亮点是一个新的标志，以四个字母为特色，没有一个主导焦点。字母作为视觉的基石，根据不同的观点，自然地创造形状和物质。这个标志暗示了 DOGA 成为可能性竞技场的雄心。DOGA 代表了各种设计和建筑学科，这反映在标志出现的方式上。该标志适应数字格式和运动是可能的，在 3D 物理格式，2D 和印刷材料。

DOGA-设计和建筑挪威

案例简介：Synopsis DOGA - Design and Architecture Norway - is a merger between several national design and architecture institutions. A new driving force for sustainable value creation through design and architecture - that needed a completely new identity. They facilitate collaboration between practitioners and businesses, and work to strengthen design and architecture's role in shaping Norway's future. Target audience is practitioners along with public and private businesses. Deliverables: Brand platform, new strategy, new logo and identity, signage, stationary, various print and digital applications, new web services and awards and ceremony. All this was to be done on a very limited budget. Outcome DOGA now comes across as one organisation with a clear identity and value propositions that resonate with its core segments. There’s a vast increase in the amount of engagement in DOGA’s activities and a general increase in the interest of the organisation and how it can help. DOGA strengthens the position of design and architecture in Norway. The new identity has seen a : +23% increase in unique web visitors +49% increase in organic social sharing +90% more web searches +15% increase in submissions to DOGA Awards The identity has led to a greater sense of unity and pride amongst DOGA’s employees. The identity was also met with an overwhelming positive response from the Norwegian design and architecture community. Execution A digital “logo maker” was created, making it easier to design new logos in an infinite range of views. Isometric perspective was chosen to maintain a clean typographic look. Users can interact with the logo online, producing experiences that vary depending on the type of device. As a result the visual identity appears organic and dynamic - appropriate for a sector in transformation. A simple and functional typographic style and grid system with a Scandinavian flavour was developed. The visual language unites very different disciplines. It has a contemporary and adaptable execution along with a classical expression that will keep it relevant over time. It has been applied to a wide range of touch points such as animations, signage, exhibition design, stationary, various print and digital applications, new web services, awards and awards ceremony. CampaignDescription The highlight of DOGA’s visual identity is a new logo, featuring four letters displayed without a dominant focal point. The letters act as visual cornerstones, naturally creating shape and substance, depending on the point of view. The logo hints at DOGA’s ambition to be an arena for possibilities. DOGA represents the various design and architecture disciplines, which is reflected in the way the logo comes to life. The logo adapts itself to digital formats and where motion is possible, in 3D physical formats, and in 2D and printed materials.