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布布球
案例简介：写一个关于电影中发生的事情的简短总结 我们的 Berlei 体育电影在一个风格化的运动场空中飞舞。当它向相机旋转时，它显示它根本不是一个运动球，但实际上是一个硅 “布布球”，它被粉红色的网球拍以慢动作击中。然后，我们看到许多 “胸部球” 在慢动作中对各种运动的影响后退，从网球到健身房，从篮球到拳击。它们像真正的运动球一样弹跳，但乳房组织柔软不规则，这是女性乳房在不同运动中的不同运动的痛苦隐喻。最后，我们达成了一个超级游戏，这是对观众的行动号召 -- “停止你的胸部玩他们自己的游戏。” 现在有五名女性被揭露，每个人都在玩不同的运动，穿着不同的胸罩，然后用我们的信息来解决，Berlei 是 “对运动的最佳支持” 陪审团的文化/背景信息 澳大利亚的女子运动正在起步，但女性仍然没有认真对待运动胸罩 (或因穿错胸罩而造成的乳房损伤)。这是因为过度拥挤的运动文胸市场充斥着同样的时尚广告。 对于 Berlei 来说，这还不够好，他是澳大利亚运动胸罩的先驱，拥有超过 100 年的经验和与澳大利亚体育学院官方合作的第一手研究。他们知道女性需要选择她们的运动胸罩，而不是作为时尚物品，而是她们最重要的运动器材。 休克女性这样做; 我们走了事实之路，我们的运动基于一点点关于事实的说法 -- 胸部在不同的运动中会有不同的运动。但是为了与其他大牌 (大预算) 竞争对手竞争，我们需要一些引人注目的和令人难忘的东西，这就是胸部球的来源。
布布球
案例简介：Write a short summary of what happens in the film Our Berlei Sport film opens on a ball flying through the air in a stylised sports court. As it spins towards camera it’s revealed it is not a sports ball at all, but in fact a silicon ‘boob ball’, which is hit in slow motion by a pink tennis racket. We then see multiple ‘boob balls’ recoiling in slow motion to the impact of various sports, from tennis to gym, basketball to boxing. They bounce like real sports balls but with the softness and irregularity of breast tissue, a painful metaphor for how women’s breasts move differently in different sports. Finally we reach a super that is a call to action to viewers– “stop your boobs playing their own game.” Five women are now revealed, each playing a different sport and wearing a different bra from the range, before resolving with our message, Berlei is ‘The best support for sport.’ Cultural/Context information for the jury Women’s sport in Australia was taking off but women still weren’t taking sports bras (or the breast damage caused by wearing the wrong one) seriously. This was because the overcrowded sports bra market was full of same same fashion advertising. This wasn’t good enough for Berlei who were Australian pioneers in sports bras, with over 100 years experience and first hand research from their official partnership with The Australian Institute of Sport. They knew women needed to select their sports bras not as fashion items but their most important piece of sports equipment. In order to shock women into doing so; we took the factual high road, basing our campaign on a little spoken about fact – that boobs move differently in different sports. But to get cut through against other big name (big budget) competitors, we needed something striking and memorable which is where the boob balls came in.
Boob Balls
案例简介：写一个关于电影中发生的事情的简短总结 我们的 Berlei 体育电影在一个风格化的运动场空中飞舞。当它向相机旋转时，它显示它根本不是一个运动球，但实际上是一个硅 “布布球”，它被粉红色的网球拍以慢动作击中。然后，我们看到许多 “胸部球” 在慢动作中对各种运动的影响后退，从网球到健身房，从篮球到拳击。它们像真正的运动球一样弹跳，但乳房组织柔软不规则，这是女性乳房在不同运动中的不同运动的痛苦隐喻。最后，我们达成了一个超级游戏，这是对观众的行动号召 -- “停止你的胸部玩他们自己的游戏。” 现在有五名女性被揭露，每个人都在玩不同的运动，穿着不同的胸罩，然后用我们的信息来解决，Berlei 是 “对运动的最佳支持” 陪审团的文化/背景信息 澳大利亚的女子运动正在起步，但女性仍然没有认真对待运动胸罩 (或因穿错胸罩而造成的乳房损伤)。这是因为过度拥挤的运动文胸市场充斥着同样的时尚广告。 对于 Berlei 来说，这还不够好，他是澳大利亚运动胸罩的先驱，拥有超过 100 年的经验和与澳大利亚体育学院官方合作的第一手研究。他们知道女性需要选择她们的运动胸罩，而不是作为时尚物品，而是她们最重要的运动器材。 休克女性这样做; 我们走了事实之路，我们的运动基于一点点关于事实的说法 -- 胸部在不同的运动中会有不同的运动。但是为了与其他大牌 (大预算) 竞争对手竞争，我们需要一些引人注目的和令人难忘的东西，这就是胸部球的来源。
Boob Balls
案例简介：Write a short summary of what happens in the film Our Berlei Sport film opens on a ball flying through the air in a stylised sports court. As it spins towards camera it’s revealed it is not a sports ball at all, but in fact a silicon ‘boob ball’, which is hit in slow motion by a pink tennis racket. We then see multiple ‘boob balls’ recoiling in slow motion to the impact of various sports, from tennis to gym, basketball to boxing. They bounce like real sports balls but with the softness and irregularity of breast tissue, a painful metaphor for how women’s breasts move differently in different sports. Finally we reach a super that is a call to action to viewers– “stop your boobs playing their own game.” Five women are now revealed, each playing a different sport and wearing a different bra from the range, before resolving with our message, Berlei is ‘The best support for sport.’ Cultural/Context information for the jury Women’s sport in Australia was taking off but women still weren’t taking sports bras (or the breast damage caused by wearing the wrong one) seriously. This was because the overcrowded sports bra market was full of same same fashion advertising. This wasn’t good enough for Berlei who were Australian pioneers in sports bras, with over 100 years experience and first hand research from their official partnership with The Australian Institute of Sport. They knew women needed to select their sports bras not as fashion items but their most important piece of sports equipment. In order to shock women into doing so; we took the factual high road, basing our campaign on a little spoken about fact – that boobs move differently in different sports. But to get cut through against other big name (big budget) competitors, we needed something striking and memorable which is where the boob balls came in.
布布球
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Boob Balls
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