The iconic British malt loaf brand, Soreen, today launched a new campaign for their Malt and Banana Core Loaves to delight consumer’s taste buds and dazzle the imagination. The ‘Try Me Topped’ campaign, which predominantly targets those aged between 25 and more than the brand’s very own age of 85 years, showcases Malt Loaf’s long love affair with butter, the mouth-watering combination that many have loved and enjoyed over the years. But now, they present many more fabulous, and rather unusual combinations to get the senses going! Liz Jacobs, Marketing Director at Soreen: “This campaign brings consumers a treat with a twist. We love hearing from our fans, and they have told us about all the fantastically weird and wonderful extras they like to top their slice of Malt Loaf with. So, we wanted to showcase these combinations, get everyone experimenting and invite people to share their faves, so that we can determine the nation’s most loved Malt Loaf topping! “Our Malt Loaf and butter duo has always been a popular combination but given that our core loaves are exceptionally tasty whilst also holding excellent nutritional values – 158 calories for two slices and low in fat (less than 3%) - there is certainly plenty of room for that beloved topping.” The #TryMeTopped Campaign showcases; Malt Loaf with butter (classic choice), Malt Loaf with cheese (makes sense), Malt Loaf with strawberries (very British), Malt Loaf with smoked salmon (try it before you judge), Malt Loaf and blueberry (popular combination) and Banana Loaf with bananas (banana bread vibes). Soreen’s new Banana Core Loaf reformulation also packs a punch in flavour with an authentic banana bread taste, alongside heightened nutritional’s, at a far more affordable price than other snacking and breakfast options. Liz added: “We are ‘Champions of feel-good nutrition’ hence nutrition is a huge priority to us as a brand. We are also fun and love a little innovation. We like to excite consumers with new products and ignite that spark of how delicious Malt Loaf truly is.”