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巴西内陆牛排馆: B日椅子
案例简介：
巴西内陆牛排馆: B日椅子
案例简介：
Outback Steakhouse, Brazil: B-Day Chair
案例简介：
Outback Steakhouse, Brazil: B-Day Chair
案例简介：
巴西内陆牛排馆: B日椅子
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Outback Steakhouse, Brazil: B-Day Chair
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案例详情
The Outback B-Day interactive chair brings virtual happy birthdays to life; giving presence to those who couldn’t make it to a friend’s celebratory birthday meal at the restaurant. How does it work? The person celebrating their birthday is invited to sit at the special interactive chair. After connecting to their Facebook account, the birthday girl/boy receives an offline greeting from everyone who posts a virtual greeting on their wall. With music, lights and hugs, this action helps reinforce Outback’s positioning as a place to enjoy special moments while reaching a younger audience through Facebook. By the end of this year Outback hopes to have at least one Chair in each of their restaurants in Brazil.
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