This integrated campaign – which includes TV, cinema, print, OOH, and digital – marks the launch of a new creative direction for Tesco Mobile.The 30-second spot, 'Mobile Life,' features British non-actors utilizing their phones in several different ways. One woman uses her front-facing camera to apply mascara on the tube, while a father and son play with Snapchat filters. A couple hugs, while the man in the relationship checks his texts quite literally behind his partner’s back.Through highlighting their ubiquity, Tesco Mobile underscores cell phones' importance. The spot also showcases the brand’s dedication to making customers’ lives better through specific product designs.CreditsTeam Credits:Agency: The CommunityExecutive Creative Director: Mark HunterManaging Director: Ryan LietaerCreative Director/Copywriter: Ed CopelandCreative Director/Art Director: Lee WilliamsSenior Producer: Ally Gunn/ Leah Mitchell-WaiteAccount Director: Fiona RobertsonAccount Manager: David JenkinsSenior Interactive Project Manager: Mark CliffordHead of Design: Adam BrewsterDesign Manager: Marcos Quinn/ Stephen VaughanProductionTVProduction Company: OutsiderDirector: Max FisherProducer: Joseph TaussigDirector of Photography: Jaime FeliuCasting – Anna McAuley CastingPrintPhotographer: Hannah Maule-FfinchProduction Agent: Germaine Walker