How long should it take to find a parking spot in a densely populated city? Toyota thought it should take less time than it takes viewers to skip its ad.Bleublancrouge decided to use the short video format to showcase the Yaris’s handling ability in small urban areas.The 6-second spot shows a Yaris skidding into a perfect parking position, before its driver hops out and skips the rest of the ad before the viewer can. The spot was directed by Philippe Comeau of Morrisson.CreditsBleublancrouge/Jonathan Rouxel/Partner, VP/Executive Creative DirectorBleublancrouge/Simon Blaquière/CopywriterBleublancrouge/Antoine Dasseville/Art DirectorBleublancrouge/Lur Arbour/VP, Account ServicesBleublancrouge/Melissa Hains/Account DirectorBleublancrouge/Véronique Lacroix/Account ManagerBleublancrouge/Marie-France Cusson/ProducerBleublancrouge/Valérie Beauchesne/Media Strategy DirectorBleublancrouge/Charles Beaulieu/Partner&General Manager Glassroom/Digital media programmatic managerMorrisson/Ariane Rondeau/ProducerMorrisson/Philippe Comeau/DirectorJean-François Lord/Director of photographyFly Studio/Postproduction1ONE Production/Pierre-Olivier Rioux/Audio post production