The Big Bones Expert|短视频|广告营销案例【ADGuider广告指南】

大骨头专家

案例简介：结果和有效性在活动结束后的几天里，博物馆的游客数量几乎翻了一番。博客和媒体为这次活动提供了更多的媒体报道和超越城市限制的知名度，有助于在博物馆周围创造更多的意识和良好的氛围。创意执行这个想法是把博物馆带给人们，我们决定和一个真正的骨骼专家一起创造一个特技表演。我们以一种相关的、非常规的方式引起了人们的兴趣: 我们专门制作了一个巨大的霸王龙腓骨复制品，并雇佣了一只训练有素的狗在法兰克福的主要步行区运行它。我们向有趣的人分发数百份传单，让他们玩得开心，拍照，并在整个城镇周围引起人们的注意和好心情。见解、战略和想法法兰克福的森肯伯格生物多样性世界以其科学工作而闻名，并拥有欧洲最大的恐龙骨骼收藏之一。然而，在过去的一年里，游客的数量在下降，所以博物馆要求我们解决这个问题。

大骨头专家

案例简介：Results and Effectiveness In the days after the event, the amount of visitors to the museum almost doubled. Blogs and press gave the event further media coverage and visibility beyond city limits, helping creating further awareness and good vibes around the Museum. Creative Execution The idea was to bring the museum to the people and we decided to create a stunt event with a real expert for bones. We raised the interest in a relevant and unconventional way: we specially produced a huge T Rex fibula bone replica and hired a trained dog running it through the main pedestrian areas of Frankfurt. We spread hundreds of flyers to the amused people having fun and taking pictures and raised attention and good mood around the initiative across town. Insights, Strategy and the Idea The Senckenberg World of Biodiversity in Frankfurt is famous for its scientific work and hosts one of the biggest dinosaur bones collections in Europe. Nevertheless, the number of visitors was declining over the past year, so the museum asked us for a solution.