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两人的餐垫
案例简介：相关性 因为我们把传统的餐馆放在媒体上分享。 活动描述 两个人的座位。哥伦比亚最畅销的苏打饮料之一 Manzana postobon 要求其主要账户将食品托盘中的普通餐垫换成回收材料制成的餐垫，这些餐垫可以很容易地折叠成一个盒子。这样，一旦客户吃完了,他们可以在那里打包剩菜，和一个无家可归的人分享。当然，通过这样做，客户可以得到一个免费的 Manzana postobn 续杯。 执行 哥伦比亚最畅销的苏打饮料之一 Manzana postobon 要求其主要账户将食品托盘中的普通餐垫换成回收材料制成的餐垫，这些餐垫可以很容易地折叠成一个盒子。我们已经在全国 15 家连锁餐厅推出了餐垫。 结果 关于分享了多少食物，我们没有确切的结果，但是我们确切知道的是，我们正在改变浪费食物的习惯，改变分享食物的习惯。 战略 改变浪费食物的习惯，改变分享食物的习惯。 概要 "哥伦比亚餐馆每年浪费 340万吨食物。"大多数这种食物是安全的。可悲的是，尽管发生了这种情况，全国 40,000 无家可归的人没有东西吃。
两人的餐垫
案例简介：Relevancy Because we turned the traditional placemat of the restaurants in a media to share. CampaignDescription Placemate for two.Manzana Postobón, one of Colombia's best-selling soda drinks, asked its key accounts to change the normal placemats that go in the food trays for ones made from recycled materials which can be easily folded into a box.That way, once clients are done eating, they can pack their leftovers there and share them with a homeless person.By doing this, of course, clients get a free Manzana Postobón refill. Execution Manzana Postobón, one of Colombia's best-selling soda drinks, asked its key accounts to change the normal placemats that go in the food trays for ones made from recycled materials which can be easily folded into a box.We have introduced the place mat in 15 restaurant chains across the country. Outcome We do not have exact results regarding how much food has been shared, but what we do know precisely is that we are changing the habit of wasting food for the habit of sharing food. Strategy To change the habit of wasting food for the habit of sharing food. Synopsis "3.4 million tons of food are wasted in Colombian restaurants every year." Most of this food is safe to eat.The sad thing is that, while this happens, more than 40,000 homeless people across the country have nothing to eat.
Placemat for Two
案例简介：相关性 因为我们把传统的餐馆放在媒体上分享。 活动描述 两个人的座位。哥伦比亚最畅销的苏打饮料之一 Manzana postobon 要求其主要账户将食品托盘中的普通餐垫换成回收材料制成的餐垫，这些餐垫可以很容易地折叠成一个盒子。这样，一旦客户吃完了,他们可以在那里打包剩菜，和一个无家可归的人分享。当然，通过这样做，客户可以得到一个免费的 Manzana postobn 续杯。 执行 哥伦比亚最畅销的苏打饮料之一 Manzana postobon 要求其主要账户将食品托盘中的普通餐垫换成回收材料制成的餐垫，这些餐垫可以很容易地折叠成一个盒子。我们已经在全国 15 家连锁餐厅推出了餐垫。 结果 关于分享了多少食物，我们没有确切的结果，但是我们确切知道的是，我们正在改变浪费食物的习惯，改变分享食物的习惯。 战略 改变浪费食物的习惯，改变分享食物的习惯。 概要 "哥伦比亚餐馆每年浪费 340万吨食物。"大多数这种食物是安全的。可悲的是，尽管发生了这种情况，全国 40,000 无家可归的人没有东西吃。
Placemat for Two
案例简介：Relevancy Because we turned the traditional placemat of the restaurants in a media to share. CampaignDescription Placemate for two.Manzana Postobón, one of Colombia's best-selling soda drinks, asked its key accounts to change the normal placemats that go in the food trays for ones made from recycled materials which can be easily folded into a box.That way, once clients are done eating, they can pack their leftovers there and share them with a homeless person.By doing this, of course, clients get a free Manzana Postobón refill. Execution Manzana Postobón, one of Colombia's best-selling soda drinks, asked its key accounts to change the normal placemats that go in the food trays for ones made from recycled materials which can be easily folded into a box.We have introduced the place mat in 15 restaurant chains across the country. Outcome We do not have exact results regarding how much food has been shared, but what we do know precisely is that we are changing the habit of wasting food for the habit of sharing food. Strategy To change the habit of wasting food for the habit of sharing food. Synopsis "3.4 million tons of food are wasted in Colombian restaurants every year." Most of this food is safe to eat.The sad thing is that, while this happens, more than 40,000 homeless people across the country have nothing to eat.
两人的餐垫
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Placemat for Two
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基本信息
- 广告战役： #Postobon S.A-互动-9eb3#
- 广告品牌： Postobon S.A
- 发布日期： 2000
- 行业领域： 烟酒/送礼 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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