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已切换成原语言，点击可翻译成中文
欢迎的话
案例简介：欢迎的话是一个设计概念，将每一笔援助捐赠变成德语课程。该机构与语言专家一起开发了一个结合阿拉伯语和德语的语音系统。然后，产品名称的拼音标签被贴在基本物品上，如牙膏、肥皂和奶瓶。通过用阿拉伯语大声朗读这些标签，难民可以立即用完美的德语发音。
欢迎的话
案例简介：Words of Welcome is a design concept that turns every aid donation into a German language lesson. Together with language experts, the agency developed a phonetic system that combines the Arabic and German languages. Labels with phonetic transcriptions of the product’s name were then affixed to essential items such as tooth paste, soap and baby bottles. By reading these labels aloud in Arabic, refugees could instantly pronounce the word in perfect German.
Words of Welcome
案例简介：欢迎的话是一个设计概念，将每一笔援助捐赠变成德语课程。该机构与语言专家一起开发了一个结合阿拉伯语和德语的语音系统。然后，产品名称的拼音标签被贴在基本物品上，如牙膏、肥皂和奶瓶。通过用阿拉伯语大声朗读这些标签，难民可以立即用完美的德语发音。
Words of Welcome
案例简介：Words of Welcome is a design concept that turns every aid donation into a German language lesson. Together with language experts, the agency developed a phonetic system that combines the Arabic and German languages. Labels with phonetic transcriptions of the product’s name were then affixed to essential items such as tooth paste, soap and baby bottles. By reading these labels aloud in Arabic, refugees could instantly pronounce the word in perfect German.
欢迎的话
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Words of Welcome
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基本信息
- 广告战役： #Words of Welcome#
- 广告品牌： Verein für Berliner Stadtmission
- 发布日期： 2016-12-01
- 行业领域： 认证机构 , 商务服务 , 其他
- 媒体类别： 短视频
- 广告语言： 德语
- 媒介平台： 网络
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获得奖项：
- The European Advertising Festival 2016 Gold Eurobest
- Clio Awards 2017 Gold
- The European Advertising Festival 2016 Silver Eurobest
- AME Awards 2017 First Prize Award
- AME Awards 2017 Second Prize Award
- Europes Premier Creative Awards 2017 Bronze
- Cannes Lions 2017 Gold Lion
- Cannes Lions 2017 Bronze Lion
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