To help propel the Minnesota Twins into the 2018 season the team has launched a new look and feel and fully-integrated campaign titled, 'This Is How We Baseball.' This is the first campaign for the Twin’s with their new agency of record, Carmichael Lynch.“Carmichael Lynch has truly captured the excitement and anticipation for the 2018 Twins baseball season,” said Nancy O’Brien, Minnesota Twins vice president, brand marketing. “'This Is How We Baseball' brings to life the energy of our team, our fans and of Target Field not only in a fresh and exuberant way, but one that is unique to Twins Territory. We are excited to see the campaign continue to unfold throughout the season.”The campaign brings the team’s new attitude to life through a design-driven look and feel that truly embodies the unique excitement of going to a game at Target Field. “We’re thrilled to help tell the story of our hometown team,” said Carmichael Lynch chief creative officer Marty Senn. “The Twins have a great young team that’s poised to have an amazing season, and we wanted to give them a look-and-feel that could capture some of that swagger, and also give you that feeling of being at Target Field in the summer.” The new look and feel infiltrates all elements for the team from TV down to tickets and season ticket holder packages. The 'This Is How We Baseball' campaign includes two 30-second spots that will air in the Minneapolis-St. Paul market, including 'Buck Yeah' and 'Won’t Stop.'CreditsTITLE: Buck Yeah / Won’t StopCLIENT: Minnesota Twins Baseball ClubVice President, Brand Marketing: Nancy O’BrienSenior Director, Marketing & Content: Chris IlesSenior Manager, Advertising: Will DelaneyCreative Director: Rodd IsbertoAGENCY:Agency: Carmichael LynchChief Creative Officer: Marty SennCreative Director: Troy LongieDesign Director: Milton UnWriter: Caroline HenryArt Director: Gideon VirgadamoDesigner: Kate MickelsonHead of Production: Joe GrundhoeferAccount Management Team: Krista Kelly, Chris KueppersSenior Project Manager: Allison SadeghiBrand Planning: Brenna SmithsonMedia Planning & Buying Team: Andrew Lapham, Brandi Freitas, Erin LyonPRODUCTION SERVICES:Production Services Company: Matre ProductionsExecutive Producer: Lisa KeljikBusiness Manager: Michelle CaronAccount Director: Kate MoretContent Producer: Lisa FeldmanPOST PRODUCTION:Edit House: Schnitt EditorialEditor: Charley SchwartzAssistant Editor: N/AExecutive Producer: Jill DotsethVFX House / Online Artist(s): Gasket Studios/Gregory ShultzAudio Mix: SisterBossSound Design: NoWare Media/Eric Olsen + SisterBoss/Micah JohnsonPost Production Audio Producer: Joel Saint John Dodson + Annie SparrowsAnimation/Motion Graphics House: Gasket StudiosAnimation Chief Creative: Gregory ShultzPost Executive Producer: Tammy OellienPost Producer: Dan HelgemoeMUSIC:“Won’t Stop” + “Bucky Yeah” CustomMusic Company: NoWare MediaMusic Supervisor: Eric Olsen/ Joel Saint John DodsonTALENT:On-camera talent: Twins players courtesy of Minnesota Twins