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        Roadster Diner短视频广告营销案例

        本案例默认翻译为中文，点击可切换回原语言

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        Roadster 餐厅

        案例简介：目标: 在 roadsters's 10 周年之际，我们的目标不仅是推动交通到奥特莱斯，而且我们也希望这是一个机会，让 backstance & bond/与 Roadster 客户接触 挑战: 不稳定的政治局势阻碍了人们走出去，这损害了商业。 一般来说，忠诚度很低。 哲学/解决方案 解决方案/创新媒体战略 我们想出了一个想法，创建一个互动活动，鼓励人们和跑车一起用餐，同时奖励员工和顾客。 Roadster diner 的 9 家分店 (一个月: 2008年5月) 举办了一次活动，让顾客用餐，并让他们投票选出他们最好的员工 参与抽奖的顾客有权赢得一辆车 创意执行 Campaign 运动包括综合和多样化的媒体组合: 环境媒体: 电影品牌和入口处的汽车展示 • ATL: O #1 广播电台 (外语) 的交互式上午和下午节目邀请人们在跑车餐厅用餐，听众被提示打电话给他们最喜欢的服务员投票。 O Roadster 餐厅不同分店的现场广播路演 O 还推出了 4x3 户外运动来宣传这项运动 此外，还使用了一系列 BTL 联系人来宣传这项活动: O 传单 (带交货订单) O 海报 O 画框 O 桌子帐篷 O 餐垫 O 优惠券 结果 与 SPLY 相比，交通流量增加了 20% (尽管政治不稳定; 5月08日!!)) 组织参与 (优惠券) 超过客户目标 25% (达到 120,000) 这是员工不可估量的兴奋和动力。活动增加了员工和客户对跑车的归属感

        Roadster 餐厅

        案例简介：OBJECTIVE: On the occasion of Roadster’s 10th anniversary, our objective was to not only drive traffic to the outlets but we also wanted it to be a chance to “give back” & bond / engage with Roadster customers CHALLENGE: • Unstable Political situation was discouraging people from going out which was hurting business. • Generally, low loyalty in category. Philosophy/Solution SOLUTION/ INNOVATIVE MEDIA STRATEGY • We came up with the idea of CREATING AN INTERACTIVE EVENT which encouraged people to dine with Roadster, as well as rewarded both its employees & customers at the same time. • An event driving customers to dine and engaging them to vote for their best employee @ the 9 branches of Roadster diner (for one month: May 2008) • Customers who participated were entitled to enter a draw to win a car CREATIVE EXECUTION • Campaign consisted of an integrated and diversified media mix: • Ambient media: cinema branding and car display at entrance • ATL: o Interactive AM & PM shows in the #1 radio station (foreign Language) inviting people to dine at Roadster and listeners were prompted to call in and vote for their favourite waiters. o Live Radio Roadshows from different branches of Roadster Diner o A 4x3 outdoor campaign was also rolled out to promote the campaign • A series of BTL contacts were also used to promote the campaign: o flyers (with delivery orders) o posters o draw boxes o table tents o placemats o coupons Results • Traffic increased by 20% vs. SPLY (despite the political instability; May 08!!) • Participation (coupons) exceeded client target by 25% (reaching 120,000) • An immeasurable excitement & motivation of staff. Activity increased sense of belonging to Roadster of both staff & client

        Roadster Diner

        案例简介：目标: 在 roadsters's 10 周年之际，我们的目标不仅是推动交通到奥特莱斯，而且我们也希望这是一个机会，让 backstance & bond/与 Roadster 客户接触 挑战: 不稳定的政治局势阻碍了人们走出去，这损害了商业。 一般来说，忠诚度很低。 哲学/解决方案 解决方案/创新媒体战略 我们想出了一个想法，创建一个互动活动，鼓励人们和跑车一起用餐，同时奖励员工和顾客。 Roadster diner 的 9 家分店 (一个月: 2008年5月) 举办了一次活动，让顾客用餐，并让他们投票选出他们最好的员工 参与抽奖的顾客有权赢得一辆车 创意执行 Campaign 运动包括综合和多样化的媒体组合: 环境媒体: 电影品牌和入口处的汽车展示 • ATL: O #1 广播电台 (外语) 的交互式上午和下午节目邀请人们在跑车餐厅用餐，听众被提示打电话给他们最喜欢的服务员投票。 O Roadster 餐厅不同分店的现场广播路演 O 还推出了 4x3 户外运动来宣传这项运动 此外，还使用了一系列 BTL 联系人来宣传这项活动: O 传单 (带交货订单) O 海报 O 画框 O 桌子帐篷 O 餐垫 O 优惠券 结果 与 SPLY 相比，交通流量增加了 20% (尽管政治不稳定; 5月08日!!)) 组织参与 (优惠券) 超过客户目标 25% (达到 120,000) 这是员工不可估量的兴奋和动力。活动增加了员工和客户对跑车的归属感

        Roadster Diner

        案例简介：OBJECTIVE: On the occasion of Roadster’s 10th anniversary, our objective was to not only drive traffic to the outlets but we also wanted it to be a chance to “give back” & bond / engage with Roadster customers CHALLENGE: • Unstable Political situation was discouraging people from going out which was hurting business. • Generally, low loyalty in category. Philosophy/Solution SOLUTION/ INNOVATIVE MEDIA STRATEGY • We came up with the idea of CREATING AN INTERACTIVE EVENT which encouraged people to dine with Roadster, as well as rewarded both its employees & customers at the same time. • An event driving customers to dine and engaging them to vote for their best employee @ the 9 branches of Roadster diner (for one month: May 2008) • Customers who participated were entitled to enter a draw to win a car CREATIVE EXECUTION • Campaign consisted of an integrated and diversified media mix: • Ambient media: cinema branding and car display at entrance • ATL: o Interactive AM & PM shows in the #1 radio station (foreign Language) inviting people to dine at Roadster and listeners were prompted to call in and vote for their favourite waiters. o Live Radio Roadshows from different branches of Roadster Diner o A 4x3 outdoor campaign was also rolled out to promote the campaign • A series of BTL contacts were also used to promote the campaign: o flyers (with delivery orders) o posters o draw boxes o table tents o placemats o coupons Results • Traffic increased by 20% vs. SPLY (despite the political instability; May 08!!) • Participation (coupons) exceeded client target by 25% (reaching 120,000) • An immeasurable excitement & motivation of staff. Activity increased sense of belonging to Roadster of both staff & client

        Roadster 餐厅

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        Roadster Diner

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