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Voltaren Emulgel: 瑞士萨奇和萨奇的神秘排球
案例简介:
Voltaren Emulgel: 瑞士萨奇和萨奇的神秘排球
案例简介:
Voltaren Emulgel: Mystery Volleyball by Saatchi & Saatchi Switzerland
案例简介:
Voltaren Emulgel: Mystery Volleyball by Saatchi & Saatchi Switzerland
案例简介:
Voltaren Emulgel: 瑞士萨奇和萨奇的神秘排球
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Voltaren Emulgel: Mystery Volleyball by Saatchi & Saatchi Switzerland
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The ‘Mystery Volleyball’ event and film are part of the ‘You’re only as old as you move’ campaign conceived by Saatchi & Saatchi, Switzerland on behalf of body pain expert, Voltaren, a GSK Consumer Healthcare brand. The campaign aims to challenge prejudices, that people have around pain and movement, with a compelling story featuring two Brazilian women in their 50s, Carla Cury (56) and Vania Verneck (53), performing a series of age-defying beach volleyball games facing much younger opponents.The campaign brings to life the core purpose of Voltaren - whatever your age, and despite muscle or joint pain, you can still experience the joy of movement. Both protagonists have been playing volleyball for around 40 years and regularly experience body pain, which they treat with Voltaren (Cataflam PRO in Brazil). The casting process was integral to the film, in finding real women who regularly rely on Voltaren to be able to play Volleyball at a high level.CreditsExecutive Creative Director: Jan TeulingkxCreative Director: Frederic Doms, Marine QuereCreative Team: Frederic Doms, Marine QuereAdditional Credits: Graphic Design: Paola Chizzolini, Laureat BakolliPlanner: Jane CantellowProducers: Sally Alekna, Susannah CookeGlobal Account Director: Nicholas BaddourAccount Manager: Matthieu LespesCEO: Andrea Pedrazzini Finance Director: Jean-Pierre MalerDirector: Zach GuerraProducer: Fraser Lawson, Brendan Kierman, Justin Moore Lewy, Emilia MelloCasting Producer: Lauro SantannaDirector of Photography: Dudu MirandaCamera Assistant: Julia SmithSound Recordist: Gian CiminelliProduction Designer : Jamie McMurry1st Assistant Director : Barbara SetteVFX Supervisor: Ben East Flame: Ben East Telecine: Duncan RussellPost Producer: Jake SaundersMusic: Audio Network – 2 x tracks – “Big Match & This is how I roll”Sound Design: Michael Powell
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