BIRD London Launches Festive Campaign for Hughes Electrical: “Get Your Home Christmas Ready” BIRD London has unveiled its debut campaign for Hughes Electrical, the largest independent electrical goods retailer in East Anglia. Titled “Get Your Home Christmas Ready,” the campaign draws on the nostalgia and joy of iconic Christmas lyrics, forging a festive connection between the Hughes brand and the holiday season. A Trusted Name for Over a Century Hughes Electrical has been a household name in East Anglia since 1921, offering over 103 years of trusted service. With BIRD London securing the account after a competitive pitch earlier this year, the partnership marks a significant step in Hughes’ marketing transformation, aimed at extending brand awareness beyond its regional roots and across the UK. Festive Focus on Appliance Reliability The Christmas season can be a strain on household appliances, with fridges overstocked, ovens working overtime, and freezers running at full capacity. BIRD London’s campaign highlights Hughes Electrical as the go-to solution when reliability is key—especially in the face of unexpected challenges like appliance breakdowns. Creative Campaign Highlights The OOH campaign reimagines classic Christmas lyrics like Baby, It’s Cold Outside and Jingle Bells, blending these festive phrases with Hughes’ signature style. Each ad features bespoke, hand-drawn illustrations that vividly bring the lyrics to life, all centred on the tagline: “Get Your Home Christmas Ready.” Media Placement and Campaign Reach Running from November through December, the campaign features prominent media placements managed by Palace Project, ensuring visibility across a variety of locations. With its playful yet practical messaging, the campaign positions Hughes Electrical as the trusted choice for household appliance needs this festive season. BIRD London’s creative approach captures the heart of the holidays while reinforcing Hughes Electrical’s long-standing reputation for reliability and service excellence.