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    The story of Kaveri (and every river everywhere)微电影广告营销案例

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    Kaveri 的故事 (和无处不在的每一条河)

    案例简介:入口摘要 卡维里河是印度南部数百万人的生命线。它被尊为神圣,被认为是一位来到地球拯救她的孩子的母神,从一个制造干旱和苦难的恶魔手中。此后,无情的森林砍伐、采砂、河岸建设和其他活动使这条浩浩荡荡的河流在许多地方变成了涓涓细流。114 年以来,关于共享河水的纠纷和死亡已不计其数。然而,今天的现实是这条河正在消亡。这部电影传达了一个及时的信息,如果我们不停止战斗,团结起来拯救这条河,那么就没有什么可战斗的了。这部电影是用三种语言创作的 -- 科达瓦 · 塔克、卡纳达和塔米兹 -- 当河流流动时,生活在河岸边的人们从起源到海洋。 简介 100 多年来,南印度的人们一直在为卡维里河的水而斗争。多年来,无情的森林砍伐、采沙和其他盲目的活动已经将这条强大的河流在许多地方变成了涓涓细流。这部电影以鲜明的黑白拍摄,揭示了这条河正在死亡的事实。它传达了这样一个信息: 如果我们不停止战斗,团结起来拯救这条河,那么就没有什么可战斗的了。部分神话,部分生态电影是和平与希望的深刻信息。这部电影让观众通过将河流的命运掌握在观众手中来决定 “卡维里的故事” 的结局。这不仅仅是卡维里的故事。这是世界各地每条河流的故事。这部电影是对 # ReforestIndia 的号角。

    Kaveri 的故事 (和无处不在的每一条河)

    案例简介:EntrySummary The Kaveri River is the lifeline for millions in South India. Revered as sacred, it is regarded as a Mother goddess who descended on earth to save her children, from a demon who wrought drought and suffering. Thereafter, relentless deforestation, sand mining, construction along the banks and other activities have reduced the mighty river to a mere trickle in many places. Since 114 years, there have been countless disputes and deaths over the sharing of the river water. However, Today’s reality is that the river is dying. The film conveys a timely message that if we don’t stop fighting and unite to save the river, then there will be nothing left to fight over. The film has been created in three languages - Kodava Takk, Kannada and Tamizh - spoken by the people who live along it’s river banks, from origin to sea, as the river flows. BriefExplanation For over 100 years, people in South India have been fighting over water from the river Kaveri. Over the years, relentless deforestation, sand mining and other mindless activities has reduced the mighty river to a mere trickle in many places. Shot in stark black and white, the film brings to light the fact that the river is dying. It conveys the message that if we don’t stop fighting and unite to save the river, then there will be nothing left to fight over. The part mythological, part ecological film is a poignant message of peace and hope. The film lets the viewer decide how “The story of Kaveri” ends by placing the fate of the river in the hands of the viewer. And this is not just the story of Kaveri. It’s the story of every river, the world over. The film is a clarion call to #ReforestIndia.

    The story of Kaveri (and every river everywhere)

    案例简介:入口摘要 卡维里河是印度南部数百万人的生命线。它被尊为神圣,被认为是一位来到地球拯救她的孩子的母神,从一个制造干旱和苦难的恶魔手中。此后,无情的森林砍伐、采砂、河岸建设和其他活动使这条浩浩荡荡的河流在许多地方变成了涓涓细流。114 年以来,关于共享河水的纠纷和死亡已不计其数。然而,今天的现实是这条河正在消亡。这部电影传达了一个及时的信息,如果我们不停止战斗,团结起来拯救这条河,那么就没有什么可战斗的了。这部电影是用三种语言创作的 -- 科达瓦 · 塔克、卡纳达和塔米兹 -- 当河流流动时,生活在河岸边的人们从起源到海洋。 简介 100 多年来,南印度的人们一直在为卡维里河的水而斗争。多年来,无情的森林砍伐、采沙和其他盲目的活动已经将这条强大的河流在许多地方变成了涓涓细流。这部电影以鲜明的黑白拍摄,揭示了这条河正在死亡的事实。它传达了这样一个信息: 如果我们不停止战斗,团结起来拯救这条河,那么就没有什么可战斗的了。部分神话,部分生态电影是和平与希望的深刻信息。这部电影让观众通过将河流的命运掌握在观众手中来决定 “卡维里的故事” 的结局。这不仅仅是卡维里的故事。这是世界各地每条河流的故事。这部电影是对 # ReforestIndia 的号角。

    The story of Kaveri (and every river everywhere)

    案例简介:EntrySummary The Kaveri River is the lifeline for millions in South India. Revered as sacred, it is regarded as a Mother goddess who descended on earth to save her children, from a demon who wrought drought and suffering. Thereafter, relentless deforestation, sand mining, construction along the banks and other activities have reduced the mighty river to a mere trickle in many places. Since 114 years, there have been countless disputes and deaths over the sharing of the river water. However, Today’s reality is that the river is dying. The film conveys a timely message that if we don’t stop fighting and unite to save the river, then there will be nothing left to fight over. The film has been created in three languages - Kodava Takk, Kannada and Tamizh - spoken by the people who live along it’s river banks, from origin to sea, as the river flows. BriefExplanation For over 100 years, people in South India have been fighting over water from the river Kaveri. Over the years, relentless deforestation, sand mining and other mindless activities has reduced the mighty river to a mere trickle in many places. Shot in stark black and white, the film brings to light the fact that the river is dying. It conveys the message that if we don’t stop fighting and unite to save the river, then there will be nothing left to fight over. The part mythological, part ecological film is a poignant message of peace and hope. The film lets the viewer decide how “The story of Kaveri” ends by placing the fate of the river in the hands of the viewer. And this is not just the story of Kaveri. It’s the story of every river, the world over. The film is a clarion call to #ReforestIndia.

    Kaveri 的故事 (和无处不在的每一条河)

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    The story of Kaveri (and every river everywhere)

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