Hewlett Packard Enterprise (HPE) sees that IT issues can be a monster, both metaphorically and literally, in a new campaign called 'Tame I.T.' The campaign, by Publicis North America, is made to stand out in the tech category with a relatable message for IT customers.HPE explained that modern IT environments can be complex and difficult to manage. Legacy systems, constant workarounds and third-party solutions can grow out of control. For IT customers, it can feel like a “monster” that takes on a life of its own, disrupting business, slowing innovation and impacting business productivity.The 'Tame I.T.' campaign brings the IT monster to life as a big, red, furry, disruptive character who personifies IT complexity and specific customer pain points with humor – demonstrating the company's empathy and deep understanding of its IT customers’ challenges.Chief creative officer, Publicis New York, Andy Bird, commented: “Tech problems are often massive, almost inexpressible and monstrous in scope. We took that simple idea and crafted it into a big smart, creative visual. The red monster simply conveys the scale of the issue and just how quickly HPE provides a solution.”Each creative execution uses the IT monster to represent a specific pain point and shows how businesses can tame the monster with software-defined solutions from HPE. Those solutions reduce complexity, offering a simple, flexible, easy-to-manage experience that empowers IT to operate at speed of customers' businesses.CreditsClient: HPECampaign Title: TAME I.T.Agency: Publicis North AmericaAgency Location: New YorkChief Creative Officer: Andy BirdExecutive Creative Director/s: Matt McKayCreative Director/s: Carlos Perez, Justin ViaAssociate Creative Director: Jake BlumenauAssociate Creative Director: Roe LaophermsookArt Director: Dudu GomesArt Director: MK KimWriter: Chris WilsonDesigner: Halli RosenExecutive Producer, Broadcast: Lauren SchneidmullerMusic Producer: Rachel RauchBusiness Manager: Deanna GattieExecutive Producer, Integrated: Kathleen BennettGlobal Client Officer: Scott HerringSVP Group Account Director: Bella CurtisSVP Strategy Director: Jeff KossAccount Director: Matt BloemAccount Supervisor: Mike BrokampAccount Executive: Sam SykesProduction Company: Imperial WoodpeckerDirector: Simon McQuoidExecutive Producer: Charlie CocuzzaProducer: Anita WetterstedtEditorial Company: MACKCUTEditor: Ian MackenzieAssistant Editor: Gustavo RomanExecutive Producer: Gina PaganoVFX: The MillProduction-Executive Producer: Melanie WickhamProducer: Bugs RussellProduction Coordinator: Samuel CentoreCreative-Shoot Supervisor: Tony Robins2D Lead Artist: Jimmy Bullard3D Lead Artist: Christian Nielsen2D Artists: Heather Kennedy, Jamie Scott, Molly Intersimone, Ting Jung-Hsu, Andre Vidal, Eric Sibley, Ari Garber, Kieran Hanrahan, Yongjae Lee, Akshay Jain, Arijit Ghosh, Badrinath Chinimilli, Jyoti Tiwari, Nithin Babu3D Artist: Seon Crawford, Shawn Lipowski, Billy Jang, Incheol Jeong, Constance Bensen, Chris Hill, Dave Barosin, Jackie Liao, Navdeep Singh, Bijo Joy, Fazal Khan, Gokul Navaneethan, Manoj Ravi, Spandana Battula, Tarun KumarMatte Painting: Charles LeeDesign: Adam Pearlman, Kyle LeichtVFX Colour: The MillColourist: Fergus McCallExecutive Producer, Colour: Rochelle BrownColour Producer: Evan BauerSound & Sound Design: Heard CityEngineer: Evan MangiameleExecutive Producer: Sasha Awn