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案例简介：被攻击的妇女帮助热线与创意机构巨人和绅士合作，制作了一个新的在线视频，作为围绕家庭虐待的持续宣传活动的一部分。该项目的目的是提醒遭受虐待的妇女站出来寻求帮助，并表明你永远不会真正知道谁会遭受配偶暴力。事实上，70% 的家庭虐待案件由于恐惧或羞耻而没有报告。为了提高认识，该运动利用社交媒体 ¬ -- 在这个地方，人们的在线角色并不总是他们的现实。第一次遭受家庭暴力的妇女最常见的年龄在 18-24 岁之间。同一个年龄组每天在社交媒体上花费超过 2 小时。因此，G & G 在 Instagram 和 Snapchat 上发起了一项运动，以接触人口。通过使用 Snapchat 和 Instagram 故事平台，G & G 制作了一个典型的一对恋爱中的年轻夫妇的自拍视频。过滤器和所有。但是这个故事有一个意想不到的转折，一旦过滤器消失，情况会突然变得更糟，这表明这种看似完美的关系实际上是一种虐待。
无过滤器
案例简介：Assaulted Women’s Helpline, in partnership with creative agency Giants & Gentlemen, has produced a new online video as part of an ongoing awareness campaign around domestic abuse. The project’s aim is to remind women who have suffered abuse to speak up and reach out for help, as well as demonstrate that you never really know who could be experiencing spousal violence. In fact, 70% of domestic abuse cases go unreported due to fear or shame. To raise awareness, the campaign utilizes social media ¬– a place where people's online personas aren't always their reality. The most common age of women who first experience domestic violence are between 18 – 24 years old. That same age group spends more than 2 hours a day on social media. Therefore, G&G launched the campaign on Instagram and Snapchat to reach the demographic. By using the Snapchat and Instagram story platforms, G&G created a typical selfie video of a young couple in love. Filter and all. But this story has an unexpected twist, and takes an abrupt turn for the worse once the filter disappears, revealing that this seemingly perfect relationship is in fact an abusive one.
No Filter
案例简介：被攻击的妇女帮助热线与创意机构巨人和绅士合作，制作了一个新的在线视频，作为围绕家庭虐待的持续宣传活动的一部分。该项目的目的是提醒遭受虐待的妇女站出来寻求帮助，并表明你永远不会真正知道谁会遭受配偶暴力。事实上，70% 的家庭虐待案件由于恐惧或羞耻而没有报告。为了提高认识，该运动利用社交媒体 ¬ -- 在这个地方，人们的在线角色并不总是他们的现实。第一次遭受家庭暴力的妇女最常见的年龄在 18-24 岁之间。同一个年龄组每天在社交媒体上花费超过 2 小时。因此，G & G 在 Instagram 和 Snapchat 上发起了一项运动，以接触人口。通过使用 Snapchat 和 Instagram 故事平台，G & G 制作了一个典型的一对恋爱中的年轻夫妇的自拍视频。过滤器和所有。但是这个故事有一个意想不到的转折，一旦过滤器消失，情况会突然变得更糟，这表明这种看似完美的关系实际上是一种虐待。
No Filter
案例简介：Assaulted Women’s Helpline, in partnership with creative agency Giants & Gentlemen, has produced a new online video as part of an ongoing awareness campaign around domestic abuse. The project’s aim is to remind women who have suffered abuse to speak up and reach out for help, as well as demonstrate that you never really know who could be experiencing spousal violence. In fact, 70% of domestic abuse cases go unreported due to fear or shame. To raise awareness, the campaign utilizes social media ¬– a place where people's online personas aren't always their reality. The most common age of women who first experience domestic violence are between 18 – 24 years old. That same age group spends more than 2 hours a day on social media. Therefore, G&G launched the campaign on Instagram and Snapchat to reach the demographic. By using the Snapchat and Instagram story platforms, G&G created a typical selfie video of a young couple in love. Filter and all. But this story has an unexpected twist, and takes an abrupt turn for the worse once the filter disappears, revealing that this seemingly perfect relationship is in fact an abusive one.
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No Filter
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基本信息
- 广告战役： #Domestic Abuse Exposed#
- 广告品牌： Assaulted Women's Helpline
- 发布日期： 2018-01-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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