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案例简介：在危地马拉，与跨性别妇女有关的问题是禁忌。由于他们被社会排斥，他们的生活质量较低。获得保健、教育甚至体面工作的机会有限，他们的大多数基本人权没有得到尊重。为了让他们有知名度，让社会认识到他们是什么，我们受到了世界各地的人们在过去几个月里一直在使用的一种工具的启发: FACEAPP。对于LGBTQ社区以外的人来说，FACEAPP是一种微不足道的方式，可以假装自己的年龄或性别不同; 对于LGBTQ社区内部的人来说，尤其是对于跨性别女性来说，没有假装，也没有 “之前或之后”，只有一种存在方式。他们每天都在努力做自己。对于他们来说，除了他们真正的身份之外，没有其他人的愿望。
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案例简介：In Guatemala, issues related to trans women are taboo. As they are socially rejected, they have a lower quality of life. Access to health, education or even decent work is limited, and most of their basic human rights are not respected. To give them visibility and for society to recognize them for what they are, we were inspired by a tool that people around the world have been using in the last several months: FACEAPP. For people outside the LGBTQ community FACEAPP is a trivial way to have fun pretending they are of a different age or gender; for people inside the LGBTQ community and, especially for trans women, there is no pretending and no “before or after”, there is only one way of being. And they struggle every day just to be themselves. For them, there is no desire to pretend to be someone else other than who they truly are.
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案例简介：在危地马拉，与跨性别妇女有关的问题是禁忌。由于他们被社会排斥，他们的生活质量较低。获得保健、教育甚至体面工作的机会有限，他们的大多数基本人权没有得到尊重。为了让他们有知名度，让社会认识到他们是什么，我们受到了世界各地的人们在过去几个月里一直在使用的一种工具的启发: FACEAPP。对于LGBTQ社区以外的人来说，FACEAPP是一种微不足道的方式，可以假装自己的年龄或性别不同; 对于LGBTQ社区内部的人来说，尤其是对于跨性别女性来说，没有假装，也没有 “之前或之后”，只有一种存在方式。他们每天都在努力做自己。对于他们来说，除了他们真正的身份之外，没有其他人的愿望。
Filters
案例简介：In Guatemala, issues related to trans women are taboo. As they are socially rejected, they have a lower quality of life. Access to health, education or even decent work is limited, and most of their basic human rights are not respected. To give them visibility and for society to recognize them for what they are, we were inspired by a tool that people around the world have been using in the last several months: FACEAPP. For people outside the LGBTQ community FACEAPP is a trivial way to have fun pretending they are of a different age or gender; for people inside the LGBTQ community and, especially for trans women, there is no pretending and no “before or after”, there is only one way of being. And they struggle every day just to be themselves. For them, there is no desire to pretend to be someone else other than who they truly are.
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基本信息
- 广告战役： #Redmmutrans Guatemala-平面-8014#
- 广告品牌： Redmmutrans Guatemala
- 发布日期： 2020
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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