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史蒂夫 · 李，针灸师
案例简介：简要解释 我们面临的挑战是帮助加强史蒂夫 · 李目前的业务，并建立进一步的意识来增加客户。 描述客户的简报 史蒂夫 · 李是一名技术高超的针灸师。他治疗从网球肘到严重的背部问题。他的生意主要是靠口口相传 -- 顾客通常会在宣传他的奇迹作品时把他的名片传给朋友。 设计过程 作为他业务的关键驱动力，史蒂夫 · 李的顾客把名片给了他，这样他们就可以重新使用名片作为推荐的物理标志。每张卡片都印有他的详细信息，并传递给潜在的新客户，表明卡片所有者已经接受了治疗并认可了他的技能。 结果 这个想法引起了史蒂夫大多数客户的共鸣。他的卡片通过顾客将他的卡片传递给朋友的现有方法获得了很大的知名度。通过博客和同行的可见性，电话也激增。
史蒂夫 · 李，针灸师
案例简介：Brief Explanation Our challenge was to help strengthen Steve Li's current business, and build further awareness to increase customers. Describe the brief from the client Steve Li is an acupuncturist with outstanding skills. He cures everything from tennis elbow to crippling back problems. His business is predominantly driven by word of mouth – customers will typically pass on his business cards to friends as they preach his miracle work. Design Process Building on recommendations as a key driver for his business, Steve Li’s customers give him their business cards so that they can be re-used as a physical sign of their recommendation. Each card is punched with his details, and passed on to potential new customers, showing that the card owner had received treatment and endorsed his skills. Results The idea resonated with most of Steve's clients. His cards have gained plenty of visibility through the existing method of customers passing on his cards to friends. There has also been a huge surge in calls through visibility on blogs and peers.
STEVE LI, ACUPUNCTURIST
案例简介：简要解释 我们面临的挑战是帮助加强史蒂夫 · 李目前的业务，并建立进一步的意识来增加客户。 描述客户的简报 史蒂夫 · 李是一名技术高超的针灸师。他治疗从网球肘到严重的背部问题。他的生意主要是靠口口相传 -- 顾客通常会在宣传他的奇迹作品时把他的名片传给朋友。 设计过程 作为他业务的关键驱动力，史蒂夫 · 李的顾客把名片给了他，这样他们就可以重新使用名片作为推荐的物理标志。每张卡片都印有他的详细信息，并传递给潜在的新客户，表明卡片所有者已经接受了治疗并认可了他的技能。 结果 这个想法引起了史蒂夫大多数客户的共鸣。他的卡片通过顾客将他的卡片传递给朋友的现有方法获得了很大的知名度。通过博客和同行的可见性，电话也激增。
STEVE LI, ACUPUNCTURIST
案例简介：Brief Explanation Our challenge was to help strengthen Steve Li's current business, and build further awareness to increase customers. Describe the brief from the client Steve Li is an acupuncturist with outstanding skills. He cures everything from tennis elbow to crippling back problems. His business is predominantly driven by word of mouth – customers will typically pass on his business cards to friends as they preach his miracle work. Design Process Building on recommendations as a key driver for his business, Steve Li’s customers give him their business cards so that they can be re-used as a physical sign of their recommendation. Each card is punched with his details, and passed on to potential new customers, showing that the card owner had received treatment and endorsed his skills. Results The idea resonated with most of Steve's clients. His cards have gained plenty of visibility through the existing method of customers passing on his cards to friends. There has also been a huge surge in calls through visibility on blogs and peers.
史蒂夫 · 李，针灸师
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STEVE LI, ACUPUNCTURIST
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基本信息
- 广告战役： #Steve Li Accupuncture-设计与品牌-6357#
- 广告品牌： Steve Li Accupuncture
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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