Project Body Hair|海报/平面|广告营销案例【ADGuider广告指南】

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项目体毛

案例简介：体毛项目是对女性体毛的庆祝，不管它在不在哪里。在过去的 100 年里，女性剃须刀品牌还没有承认女性的体毛。广告显示女性 “剃须” 非常光滑，喷绘腿。但是每个人都有短茬、长股或介于两者之间的东西。你用你的做什么取决于你 -- 种植它，摆脱它，或者梳理它。毕竟是你的头发。通过提醒女性剃须是一种选择，我们在 23 个国家获得了 3.3 多亿的媒体印象，60% 次浏览 (130万是有机的)，超过次分享和评论。

项目体毛

案例简介：Project Body Hair is a celebration of female body hair, wherever it is or isn’t. For the past 100 years, women’s razor brands haven’t acknowledged female body hair. Adverts show women "shaving" perfectly smooth, airbrushed legs. But everyone has short stubble, long strands, or something in between. What you do with yours is up to you - grow it, get rid of it, or comb it. It's your hair, after all. By reminding women that shaving is a choice we received 3.3+ billion earned media impressions across 23 countries, 21+ million views (60% organic) and over 1.3 million shares & comments.