Undnyable, the new outsourced in-house agency founded by former 72andSunny Alumni, Justin Hooper, recently completed its first 360-degree campaign for '1-800-No-Cuffs' celebrity attorney Darren Kavinoky. Social and online efforts kicked off the campaign, and the 60-second TV spot was debuted on Saturday Night Live.The campaign utilizes humor to bring attention to the seriousness of driving under the influence via a ‘miracle’ product: the De-Alcohol-Orizer. It’s depicted as an air freshener that can neutralize all alcohol and other drugs in your system when consumed. In the 30-second and 60-second spots, we see Bob stumbling out of a bar, obviously intoxicated. After he’s pulled over by police, he hastily grabs his De-Alcohol-Orizer and chews it whole, allowing him to register a miraculous 0.00 on the baffled policeman’s breathalyzer. A product shot and super offers five De-Alcohol-Orizers for $19.99. 'Sound too good to be true?' His VO, and then Kavinoky himself, appears. He goes on to discuss his firm and services and ends with his tagline 'No one looks good in handcuffs…. unless you’re into that sort of thing.'The campaign, created and produced by Undnyable, kicked off its launch by marketing the De-Alcohol-Orizer on Instagram, Facebook and Snapchat in the form of animated gifs encouraging people to 'undrunk yourself', all directing to a website where people can learn about the technology behind the product and sign up to be alerted when they go on sale. The following week, when the TV, radio and second wave of the social launch reveal that the De-Alcohol-Orizer is, in fact, too good to be true, Kavinoky will send all people who signed up on the site a free non-functioning (and inedible), De-Alcohol-Orizer air freshener, in case they need his number in the future.CreditsTitle: De-Alcohol-OrizerClient: The Law Offices of Darren KavinokyProduct: 1-800-NoCuffsAgency: Undnyable, Lake Oswego, ORJustin Hooper-Chief Creative Officer-UndnyableSydney Arkin-Creative Director, CopywriterMelissa Cottingham-Director of Content ProductionProduction Company-UndnyableJustin Hooper-DirectorNick Mahar-Director of PhotographyScott Wickman-Executive ProducerJosh Dennis-EditorAnimation, Visual Effects Production: UndnyableSean Hooper -VFX Supervisor / Creative DirectorJosh Dennis-ColoristAudio Mix & Sound Design: On Music & SoundChris Winston-Mixer/Sound DesignMedia Company: Nice Dog MediaMichelle Murphy: President