Pets at Home has launched an expansive nation-wide touch-screen campaign on Primesight’s digital interactive 6-sheet network. The interactive game runs across 38 cinema locations in close proximity to Pets at Home stores, inviting pet-loving cinema-goers to digitally feed animals for a chance to win vouchers.The interactive and geo-targeted campaign was created by John Brown Media, with production and game build by Grand Visual. The fast-paced touch-screen activation awards the top ten players by entering their name on the leader board and issuing voucher codes to spend in-store, with location-specific directions to their nearest Pets at Home store. CreditsChief Creative Tech Officer: Dan DawsonAdditional Credits: Production Director: David ParishTechnical Director: Keira KaineDigital Director: Ric AlbertProducts & Services Director: Tim LastProducer: Camila EngelbertTechnologist: Jon JonesMedia Agency: CaratOOH Specialist Agency: PosterscopeMedia Owner: PrimesightArtwork: John Brown Media