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百事可乐Max: 令人难以置信的公交候车亭
案例简介:饮料品牌活跃起来,使用OOH space在增强现实特技中等待第七名。
百事可乐Max: 令人难以置信的公交候车亭
案例简介:Drinks brand livens up wait for the number seven in an augmented reality stunt using OOH space.
Pepsi Max: Unbelievable Bus Shelter
案例简介:饮料品牌活跃起来,使用OOH space在增强现实特技中等待第七名。
Pepsi Max: Unbelievable Bus Shelter
案例简介:Drinks brand livens up wait for the number seven in an augmented reality stunt using OOH space.
百事可乐Max: 令人难以置信的公交候车亭
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Pepsi Max: Unbelievable Bus Shelter
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Bus stops can often be frustrating, boring places. It's not very often you hear someone talk about an exhillerating wait during their morning commute. Step in, Pepsi Max.Created by AMV BBDO using augmented reality tecnology, a bus stop in London was converted to display a live feed of the street ahead, into which bespoke videos of flying saucers, tigers, killer robots, monsters and meteors were integrated, convincing the public the events were for real.Check out shots 149 for our special report on out of home advertising.
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