SickKids VS: Undeniable (120s)|短视频|广告营销案例【ADGuider广告指南】

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SickKids VS: 不可否认 (120 s)

案例简介：这部电影为医院发起了一场新的运动，在这场运动中，我们打破了悲伤、催泪广告的惯例，选择了强悍的眼泪。相反，我们专注于病人的激烈战斗精神，以及医生和护士的不懈努力。这部精心拍摄和编辑的电影展示了孩子们准备战斗的强大图像，在医院的现实生活和他们隐喻的 “内心战士” (摔跤手、老虎、骑士、士兵) 之间切换所有设置到一个硬驾驶嘻哈轨道。孩子们和那些帮助战斗的人 (家庭、医生、护士)，与非常真实的敌人战斗 -- 肾衰竭、癌症、心脏病和囊性纤维化。除了隐喻性的人物，这个小插曲点主演了所有现实生活中的病童、病人和医生。

SickKids VS: 不可否认 (120 s)

案例简介：This film launched a new campaign for the hospital, wherein we broke from thecategory convention of sad, tear-inducing ads by instead choosing toughnessover tears. Rather we focused on the fierce fighting spirit of our patients, and the unrelenting drive of our doctors and nurses. The intensely shot and edited film shows powerful images of kids gearing up for battle, cutting between real life in the hospital and their metaphorical “inner warriors” (wrestlers, tigers, knights, soldiers) all set to a hard-driving hip-hop track. The kids, and those aiding in the fight (family, doctors, nurses), battle against very real enemies – kidney failure, cancer, heart disease, and cystic fibrosis. Save for the metaphorical characters this vignette spot starred all real life SickKids patients and doctors.