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案例简介:每年欧洲 RSCG 马斯喀特支持阿曼的地球一小时。今年,在地球一小时之前的一周也开展了一场海报运动。作为改变,今年的活动不仅是针对欧洲 RSCG 员工的,它的目标是整个办公楼。活动海报被放置在能见度高的地方 (接待区、电梯、会议室、储藏室等)。) 在办公楼的每一层,接触到在不同公司工作的每一名员工。海报活动得到了地球一小时电子邮件和传单的支持。结果令人鼓舞; 2012 年 3月31日,大楼里的所有楼层都漆黑了一个小时。一个有价值的事业的有价值的高潮。
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案例简介:Each year Euro RSCG Muscat supports Earth Hour in Oman. This year too, a poster campaign was executed for the week leading up to Earth Hour. For a change, this year the campaign wasn’t only meant for Euro RSCG employees, it was targeted towards the entire office building. Campaign posters were placed at high-visibility locations (reception areas, elevators, conference rooms, pantries etc.) on each floor in the office building to reach out to every employee working in different companies. The poster campaign was backed by Earth Hour emailers and flyers. The results were encouraging; as all the floors in the building went pitch-dark for an hour on 31st March, 2012. A worthy climax to a worthy cause.
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案例简介:每年欧洲 RSCG 马斯喀特支持阿曼的地球一小时。今年,在地球一小时之前的一周也开展了一场海报运动。作为改变,今年的活动不仅是针对欧洲 RSCG 员工的,它的目标是整个办公楼。活动海报被放置在能见度高的地方 (接待区、电梯、会议室、储藏室等)。) 在办公楼的每一层,接触到在不同公司工作的每一名员工。海报活动得到了地球一小时电子邮件和传单的支持。结果令人鼓舞; 2012 年 3月31日,大楼里的所有楼层都漆黑了一个小时。一个有价值的事业的有价值的高潮。
Switch Off
案例简介:Each year Euro RSCG Muscat supports Earth Hour in Oman. This year too, a poster campaign was executed for the week leading up to Earth Hour. For a change, this year the campaign wasn’t only meant for Euro RSCG employees, it was targeted towards the entire office building. Campaign posters were placed at high-visibility locations (reception areas, elevators, conference rooms, pantries etc.) on each floor in the office building to reach out to every employee working in different companies. The poster campaign was backed by Earth Hour emailers and flyers. The results were encouraging; as all the floors in the building went pitch-dark for an hour on 31st March, 2012. A worthy climax to a worthy cause.
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基本信息
- 广告战役: #世界自然基金会-平面-d152#
- 广告品牌: WWF
- 发布日期: 2012-03-01
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 图文
- 广告语言: 英语
- 媒介平台: 网络
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For an hour let’s see the brighter side of darkness. Give Earth the power nap it deserves. Remember to switch off your lights for Earth Hour. Saturday, March 31st, 8.30 pm - 9.30 pm
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