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案例简介:都柏林 (BBDO Dublin) 为爱尔兰头号书商伊森 (Eason) 发起的新活动 “关闭并阅读”,旨在将人们与阅读的简单乐趣重新联系起来。这是关于鼓励父母在我们的生活受到技术的推动和不断中断的时代与孩子一起阅读。由于过多的屏幕时间成为父母持续担心的根源,“关闭并阅读” 庆祝神奇的书面单词的喜悦。引用本尊如保罗的话,阅读是根本。和你的孩子一起阅读更加强大,因为它灌输了一生对书籍的热爱。“关闭并阅读” 将在OOH和收音机中播放。
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案例简介:BBDO Dublin’s new campaign “Switch Off and Read” for Eason, Ireland’s number one bookseller is all about reconnecting people with the simple joy of reading. It’s about encouraging parents to read with their children in a time when our lives are fuelled and constantly interrupted by technology. With excessive screen time a source of ongoing worry for parents, “Switch Off and Read” celebrates the joy of the magical written word. And to quote the deity Ru Paul, reading is fundamental. And reading with your kids is even more powerful as it instils a lifelong love of books. “Switch Off and Read” will run across OOH and radio.
Switch Off and Read
案例简介:都柏林 (BBDO Dublin) 为爱尔兰头号书商伊森 (Eason) 发起的新活动 “关闭并阅读”,旨在将人们与阅读的简单乐趣重新联系起来。这是关于鼓励父母在我们的生活受到技术的推动和不断中断的时代与孩子一起阅读。由于过多的屏幕时间成为父母持续担心的根源,“关闭并阅读” 庆祝神奇的书面单词的喜悦。引用本尊如保罗的话,阅读是根本。和你的孩子一起阅读更加强大,因为它灌输了一生对书籍的热爱。“关闭并阅读” 将在OOH和收音机中播放。
Switch Off and Read
案例简介:BBDO Dublin’s new campaign “Switch Off and Read” for Eason, Ireland’s number one bookseller is all about reconnecting people with the simple joy of reading. It’s about encouraging parents to read with their children in a time when our lives are fuelled and constantly interrupted by technology. With excessive screen time a source of ongoing worry for parents, “Switch Off and Read” celebrates the joy of the magical written word. And to quote the deity Ru Paul, reading is fundamental. And reading with your kids is even more powerful as it instils a lifelong love of books. “Switch Off and Read” will run across OOH and radio.
关闭并读取
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Switch Off and Read
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