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小吃好一点
案例简介：概要 法国奶酪集团 BEL 为其品牌 Mini Babybel 启动了一个原始取样操作，将这种小的、圆形的红色奶酪引入零食市场。因为含有 98% 牛奶的零食是健康的。但是当你是奶酪，所以现在不吃时，如何让人们在零食时间吃 Babybel？在法国，传统上在吃饭时吃奶酪… 活动描述 我们以小糖果和小吃的形式制作了奶酪，所以迷你 Babybel 可以在白天邀请自己。一系列独家限量版产品，将迷你 Babybel 装扮成棒棒糖、冰淇淋和 bretzels。 结果 令人惊讶、逗乐的是，人们重新发现了在中午吃 Babybel 的味道和乐趣。人们已经完全理解了这个品牌的信息，在这种娱乐形式背后，这是一个健康和营养的信息。在网上，我们已经达到了一个更大的目标，推出迷你 Babybel 作为零食。我们扔掉了小奶酪周围的 “陈词滥调”，改变了零食习惯。现在，迷你 Babybel 可以深入小吃部门。 执行 冰淇淋: 一包看起来完全像冰淇淋包的纸。在红色漂亮的冰淇淋里，当我们打开它时，我们发现它是由奶酪周围的红蜡制成的，在美味的迷你 Babybel 奶酪里。棒棒糖: 同样的产品，我们增加了一根棍子来制作棒棒糖，这种纸和真正的迷你 Babybel 纸完全一样。 bretzel: 相同
小吃好一点
案例简介：Synopsis The French cheese group BEL has launched an original sampling operation for its brand Mini Babybel to introduce this small, rounded and red cheese to the Snacking market. Because a snack with 98% of milk is healthy.But how to make people eat Babybel during snack time when you are a cheese and so not eaten at this moment? In France, cheeses are traditionally consumed during the meals… CampaignDescription We have created cheeses in a format of little sweets and snacks, so Mini Babybel can invite itself during the day. A line of exclusive and limited edition products made by dressing up the Mini Babybel into lollipops, ice cream and bretzels. Outcome Surprised, amused, people have rediscovered the taste and pleasure of eating a Babybel in the middle of the afternoon.People have perfectly understood the brand’s message, behind this recreational format, which is a message of health and nutrition.Online, we have reached a larger target to launch Mini Babybel as a snack. We have thrown away “clichés” around the little cheese, and changed the snacking habits.Now, Mini Babybel can dig into the snack department. Execution Ice cream : a pack of paper that looks exactly like an ice cream pack. Inside a red beautiful ice cream, when we open it we discover it is made of red wax around the cheese, and inside the delicious white of Mini Babybel cheese.Lollipop : same production, we have add a stick to create the lollipop, and the paper is exactly like the real Mini Babybel paper.Bretzel : same
Snack A Little Better
案例简介：概要 法国奶酪集团 BEL 为其品牌 Mini Babybel 启动了一个原始取样操作，将这种小的、圆形的红色奶酪引入零食市场。因为含有 98% 牛奶的零食是健康的。但是当你是奶酪，所以现在不吃时，如何让人们在零食时间吃 Babybel？在法国，传统上在吃饭时吃奶酪… 活动描述 我们以小糖果和小吃的形式制作了奶酪，所以迷你 Babybel 可以在白天邀请自己。一系列独家限量版产品，将迷你 Babybel 装扮成棒棒糖、冰淇淋和 bretzels。 结果 令人惊讶、逗乐的是，人们重新发现了在中午吃 Babybel 的味道和乐趣。人们已经完全理解了这个品牌的信息，在这种娱乐形式背后，这是一个健康和营养的信息。在网上，我们已经达到了一个更大的目标，推出迷你 Babybel 作为零食。我们扔掉了小奶酪周围的 “陈词滥调”，改变了零食习惯。现在，迷你 Babybel 可以深入小吃部门。 执行 冰淇淋: 一包看起来完全像冰淇淋包的纸。在红色漂亮的冰淇淋里，当我们打开它时，我们发现它是由奶酪周围的红蜡制成的，在美味的迷你 Babybel 奶酪里。棒棒糖: 同样的产品，我们增加了一根棍子来制作棒棒糖，这种纸和真正的迷你 Babybel 纸完全一样。 bretzel: 相同
Snack A Little Better
案例简介：Synopsis The French cheese group BEL has launched an original sampling operation for its brand Mini Babybel to introduce this small, rounded and red cheese to the Snacking market. Because a snack with 98% of milk is healthy.But how to make people eat Babybel during snack time when you are a cheese and so not eaten at this moment? In France, cheeses are traditionally consumed during the meals… CampaignDescription We have created cheeses in a format of little sweets and snacks, so Mini Babybel can invite itself during the day. A line of exclusive and limited edition products made by dressing up the Mini Babybel into lollipops, ice cream and bretzels. Outcome Surprised, amused, people have rediscovered the taste and pleasure of eating a Babybel in the middle of the afternoon.People have perfectly understood the brand’s message, behind this recreational format, which is a message of health and nutrition.Online, we have reached a larger target to launch Mini Babybel as a snack. We have thrown away “clichés” around the little cheese, and changed the snacking habits.Now, Mini Babybel can dig into the snack department. Execution Ice cream : a pack of paper that looks exactly like an ice cream pack. Inside a red beautiful ice cream, when we open it we discover it is made of red wax around the cheese, and inside the delicious white of Mini Babybel cheese.Lollipop : same production, we have add a stick to create the lollipop, and the paper is exactly like the real Mini Babybel paper.Bretzel : same
小吃好一点
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Snack A Little Better
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