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奥斯卡提名西奥多·梅尔菲·赫尔姆斯苹果迷人的中国新年电影
案例简介：为了讲述感人的代际故事，梅尔菲在iPhone上拍摄并招募了中国电影明星周迅的才华。
奥斯卡提名西奥多·梅尔菲·赫尔姆斯苹果迷人的中国新年电影
案例简介：To tell the touching intergenerational tale, Melfi shoots on iPhone and enlists the talents of Chinese movie star Zhou Xun.
Oscar-nominated Theodore Melfi helms Apple's charming Chinese New Year film
案例简介：为了讲述感人的代际故事，梅尔菲在iPhone上拍摄并招募了中国电影明星周迅的才华。
Oscar-nominated Theodore Melfi helms Apple's charming Chinese New Year film
案例简介：To tell the touching intergenerational tale, Melfi shoots on iPhone and enlists the talents of Chinese movie star Zhou Xun.
奥斯卡提名西奥多·梅尔菲·赫尔姆斯苹果迷人的中国新年电影
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Oscar-nominated Theodore Melfi helms Apple's charming Chinese New Year film
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Apple have chosen some interesting topics and directors for their advertising/tech demo shorts, but few have been as emotive as this wonderfully-told intergenerational drama, created for the Chinese New Year. Utilising the talents of Oscar-nominated filmmaker Theodore Melfi (through brother, produced as the first major collaboration with RadicalMedia out of their Shanghai office), cinematographer Lawrence Sher and movie star Zhou Xun (one of China's ‘Four Dan’), Daughter tales the tale of a taxi driver's fraught relationship with two important women in her life - her young daughter and distant mother - all shot on the iPhone 11 Pro. Never letting the showcase of the device's capabilities overshadow the story (although the placement of it in small spaces meant for some arrestingly intimate shots), this sensitive parable is as touching as it is impressive.
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