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网球教练
案例简介:简要说明: Fitosonno 是一种抗睡眠障碍的天然产品,所以它不被定位为经典的安眠药。一种治疗慢性失眠的强效药物),但对偶尔出现的睡眠问题有天然的帮助。对于那些没有严重失眠的人来说,失眠的主要原因之一是没有能力把日常问题放在心上并放松。该产品的承诺 (“你不能消除你的问题,但你可以和它们一起睡个好觉”) 基于上述洞察力,不仅提供睡眠,还提供安心。这个广告几乎完全安排在晚上,以解决因为他们无法入睡而看电视的目标。
网球教练
案例简介:Brief Explanation: Fitosonno is a natural product against sleep disorders, so it is not positioned as a classic sleeping pill (ie. a strong drug for chronic insomnia) but a natural aid for occasional sleep problems. One of the main causes of insomnia for those who don’t suffer from it acutely is incapacity to put day-to-day problems out of mind and relax. The product’s promise (“you can’t eliminate your problems but you can sleep well with them”) plays on the above mentioned insight and offers not only sleep but also peace of mind. This ad is being scheduled almost exclusively at night, to address a target that watches TV because they can’t get to sleep.
Tennis instructor
案例简介:简要说明: Fitosonno 是一种抗睡眠障碍的天然产品,所以它不被定位为经典的安眠药。一种治疗慢性失眠的强效药物),但对偶尔出现的睡眠问题有天然的帮助。对于那些没有严重失眠的人来说,失眠的主要原因之一是没有能力把日常问题放在心上并放松。该产品的承诺 (“你不能消除你的问题,但你可以和它们一起睡个好觉”) 基于上述洞察力,不仅提供睡眠,还提供安心。这个广告几乎完全安排在晚上,以解决因为他们无法入睡而看电视的目标。
Tennis instructor
案例简介:Brief Explanation: Fitosonno is a natural product against sleep disorders, so it is not positioned as a classic sleeping pill (ie. a strong drug for chronic insomnia) but a natural aid for occasional sleep problems. One of the main causes of insomnia for those who don’t suffer from it acutely is incapacity to put day-to-day problems out of mind and relax. The product’s promise (“you can’t eliminate your problems but you can sleep well with them”) plays on the above mentioned insight and offers not only sleep but also peace of mind. This ad is being scheduled almost exclusively at night, to address a target that watches TV because they can’t get to sleep.
网球教练
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Tennis instructor
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基本信息
- 广告战役: #Fitosonno-影视-97c2#
- 广告品牌: Fitosonno
- 发布日期: 2000
- 行业领域: 生活服务 , 医疗/护理 , 医药
- 媒体类别: 短视频
- 广告语言: 意大利语
- 媒介平台: 网络
- 获得奖项:
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