Fisherman rubber boots|海报/平面|广告营销案例【ADGuider广告指南】

渔夫橡胶靴子

案例简介：设计一种胶靴包装，目的是: 在专卖店的竞争对手中区分货架上的品牌，吸引消费者的注意力, 创造一个当代和吸引人的 “渔夫” 靴子的形象，作为一种非常高质量的专门钓鱼鞋类，并强调产品的特点!想法: 每个人都知道靴子的主要功能 -- 防水保护。然而，有许多优点乍一看并不明显，消费者可能不知道渔夫靴能够保护佩戴者免受各种危险: 环境碎片、生物威胁、自然、化学和电气危害。我们意识到，交流靴子保护功能的最佳方式可能是使用水下生物的例子。这个主题与渔民非常相关，并创造了一个绝佳的机会，将几种类型的风险结合在一起。解决方案: 包装本身被设计成一个迷你支架，作为一个眼睛捕手。沉浸在水中的靴子错觉吸引了消费者对 “渔夫” 靴子所有保护特性的关注。

渔夫橡胶靴子

案例简介：Design a packaging for rubber boots with the aim to: distinguish the brand on the shelf among competitors in the specialized stores and to attract the consumers’ attention, create a contemporary and appealing image of the “Fisherman” boots as a very high-quality specialized footwear for fishing and emphasize the features of the product! Idea: Everybody is aware of boots primary function - protection from water. However, there are many advantages that are not obvious at the first glance and consumer might not be aware of «Fisherman» boots are able to protect the wearer from a wide range of dangers: environmental debris, biological threats, natural, chemical and electrical hazards. We realized that probably the best way to communicate protective functions of the boots would be usingthe example of underwater creatures. This topic is very relevant for fishermen and creates an excellent opportunity to combine several types of risks in one visual.Solution: The package itself is designed as a mini-stand and works as an eye catcher. An illusion of boots immersed in water draws attention focus consumer’s attention to all protective properties of the “Fisherman” boots.