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OneSight: 真理集体可以看到胜利
案例简介:
OneSight: 真理集体可以看到胜利
案例简介:
OneSight: Victory is in Sight by Truth Collective
案例简介:
OneSight: Victory is in Sight by Truth Collective
案例简介:
OneSight: 真理集体可以看到胜利
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OneSight: Victory is in Sight by Truth Collective
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OneSight, is launching its 'Victory is in Sight' campaign to promote access to vision care and glasses. OneSight hopes its message reaches and engages millions of consumers to help provide permanent access to 20 million people by 2020.A statement that the fight for clear sight is a fight for human potential, the campaign was developed in partnership with creative agency Truth Collective and media partner Canvas Worldwide. The goal is to raise awareness about the difference a simple pair of glasses can make and invites individuals and organizations to go to onesight.org/act and get involved.All of the people featured in the video are people whose lives have been impacted by OneSight’s work in communities in the US and around the world. The fully integrated campaign includes a 30-second video that will run in cinemas and online; four 15-second videos focusing on individual stories; paid search and social strategy; pro-bono print, display, partnerships, and out of home in eight metro markets in the US and a new website and digital ecosystem where supporters can get involved.Canvas Worldwide is the media partner for this work, developing and overseeing the media strategy, planning and execution for the campaignCreditsPartner - Strategy: John RobertsPartner - Business: Bob BaileyPartner - Creative: Jeremy SchwartzCreative Director - Copy: Joe MooreCreative Director - Art Direction: Karrie GurnowAccount Director: Mike TracyAccount Executive: Emma ZarembaProducer: Tiffany StaropoliPhotographyStill photographer: John Myers, Myers Creative ImagingRetoucher: Eric Barbehenn, Myers Creative ImagingVideographyDP: Scott Fredette, Odd Speed, LLCCamera: Chris HaganEditorial - DPost:Bill Cousins - Sr. EditorBen Barnhardt - VFX Supervisor/ColoristCale Switzer - Sound designerMedia Credits:CEO: Paul WoolmingtonCSO: Mark BrownVP Social: Matt LawlerClient & Strategy Supervisor: Brook HaugeSocial Strategy Supervisor: Jacki BrayPaid Social Strategist: Michael LuuContent Strategy: Amanda McAneneySenor Search Analyst: Parisa HeidariAnalyst: Isabel ChiDigital Investment Associate: Evan SuberSenior Specialist: Hilda Rogue
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