本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
糖果盒
案例简介：狗住宿公司 Tribis 在主人度假时照顾人类最好的朋友。在特里比斯，狗是国王，是广泛服务的重点。广告旨在感谢顾客的生意，同时让他们意识到提前预订折扣。 哲学/解决方案 根据 Tribis 的哲学，邮件关注的是狗本身的幸福。Tribis 在圣诞节期间寄出了几盒果仁糖。打开后，顾客意识到这些东西不是给他们的，而是给他们的狗的。给预订折扣的公告一个惊喜，可以通过填写并返回随附的明信片来获得。 结果 到 2004年底，邮件已经为滑雪和圣诞假期创造了 100% 的入住率，为夏季创造了 60% 的入住率。 邮寄费用: 1400 瑞士法郎收入: 42,000 瑞士法郎 (30 至 49 瑞士法郎的狗每天的价格，每天可容纳 25 只狗)
糖果盒
案例简介：The dog lodging company Tribis, Takes care of man's best friend when owners go on vacation. At Tribis, the dog is king and is the focus of a wide range of services. The advertisement was intended to thank patrons for their business while making them aware of an early booking discount. Philosophy/Solution In accordance with the philosophy of Tribis, the mailing focused on the well-being of the dogs themselves. Tribis sent out boxes of Pralines during the Christmas season. After opening them, the customers realized that the contents were treats not for them but for their dogs. giving a suprising edge to the announcement of the booking discount which could be obtained by filling out and returning an accompanying postcard. Results By the end of 2004, the mailing had generated 100% occupancy rate for the Ski and Christmas holiday season and an occupancy rate of 60% for the summer. The cost of the mailing: 1400 CHF Income: 42,000 CHF (Price per day for dogs between 30 and 49 CHF with a capacity of 25 dogs per day)
Candy Box
案例简介：狗住宿公司 Tribis 在主人度假时照顾人类最好的朋友。在特里比斯，狗是国王，是广泛服务的重点。广告旨在感谢顾客的生意，同时让他们意识到提前预订折扣。 哲学/解决方案 根据 Tribis 的哲学，邮件关注的是狗本身的幸福。Tribis 在圣诞节期间寄出了几盒果仁糖。打开后，顾客意识到这些东西不是给他们的，而是给他们的狗的。给预订折扣的公告一个惊喜，可以通过填写并返回随附的明信片来获得。 结果 到 2004年底，邮件已经为滑雪和圣诞假期创造了 100% 的入住率，为夏季创造了 60% 的入住率。 邮寄费用: 1400 瑞士法郎收入: 42,000 瑞士法郎 (30 至 49 瑞士法郎的狗每天的价格，每天可容纳 25 只狗)
Candy Box
案例简介：The dog lodging company Tribis, Takes care of man's best friend when owners go on vacation. At Tribis, the dog is king and is the focus of a wide range of services. The advertisement was intended to thank patrons for their business while making them aware of an early booking discount. Philosophy/Solution In accordance with the philosophy of Tribis, the mailing focused on the well-being of the dogs themselves. Tribis sent out boxes of Pralines during the Christmas season. After opening them, the customers realized that the contents were treats not for them but for their dogs. giving a suprising edge to the announcement of the booking discount which could be obtained by filling out and returning an accompanying postcard. Results By the end of 2004, the mailing had generated 100% occupancy rate for the Ski and Christmas holiday season and an occupancy rate of 60% for the summer. The cost of the mailing: 1400 CHF Income: 42,000 CHF (Price per day for dogs between 30 and 49 CHF with a capacity of 25 dogs per day)
糖果盒
暂无简介
Candy Box
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
