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Instagram Dispensary
案例简介：2018年，加拿大将休闲大麻以植物形式合法化。但大麻的食用既非法，也无处不在。许多人看起来就像大品牌的真正酒吧，包括山寨货哦，亨利!叫哦赫比!哦，亨利!4:25没有任何4:20的东西，但并不是所有的零售商都能一眼就能看出这个酒吧不是那些非法的食品之一。因此，许多饥饿的女孩发现商店货架上空了他们最喜欢的4点20分后的零食。为了填补这些分销空白，我们通过将我们最大的粉丝变成经销商，在Instagram上创造了4:25酒吧的100% 合法黑市。
Instagram Dispensary
案例简介：In 2018, Canada legalized recreational marijuana in plant form. But marijuana edibles were both illegal, and everywhere. Many looked just like real bars from big brands, including a knockoff Oh Henry! called Oh Herbie! Oh Henry! 4:25 doesn’t have any 4:20 in it, but not all retailers could tell at a glance that this bar wasn’t one of those illegal edibles. As a result many hungry stoners found store shelves empty of their favourite post-4:20 snack. To fill these distribution gaps, we created a 100% legal black market for 4:25 bars on Instagram by turning our biggest fans into dealers.
Instagram Dispensary
案例简介：2018年，加拿大将休闲大麻以植物形式合法化。但大麻的食用既非法，也无处不在。许多人看起来就像大品牌的真正酒吧，包括山寨货哦，亨利!叫哦赫比!哦，亨利!4:25没有任何4:20的东西，但并不是所有的零售商都能一眼就能看出这个酒吧不是那些非法的食品之一。因此，许多饥饿的女孩发现商店货架上空了他们最喜欢的4点20分后的零食。为了填补这些分销空白，我们通过将我们最大的粉丝变成经销商，在Instagram上创造了4:25酒吧的100% 合法黑市。
Instagram Dispensary
案例简介：In 2018, Canada legalized recreational marijuana in plant form. But marijuana edibles were both illegal, and everywhere. Many looked just like real bars from big brands, including a knockoff Oh Henry! called Oh Herbie! Oh Henry! 4:25 doesn’t have any 4:20 in it, but not all retailers could tell at a glance that this bar wasn’t one of those illegal edibles. As a result many hungry stoners found store shelves empty of their favourite post-4:20 snack. To fill these distribution gaps, we created a 100% legal black market for 4:25 bars on Instagram by turning our biggest fans into dealers.
Instagram Dispensary
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