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WSOP 无法进入
案例简介：RECIPE 为 888 扑克推出了首场活动 “夺回游戏” 2017年5月11日: 今日伦敦创意社秘方发布第一份工作的 888 扑克自被任命为创意机构为全球第二大在线扑克游戏，拥有 888 股份。 该活动于 5月11日启动，标志着一个新的创意平台 “夺回游戏” 的推出，该平台旨在传达 888poker 的雄心，为其玩家消除其他在线扑克网站常见的挫折, 所以他们可以享受扑克的乐趣。 这场运动的目的是承认竞争对手的问题，在 888 扑克解决方案之前，消极因素被挑出来，并受到 “多么令人毛骨悚然” 的评判。两个广告发起了这项运动 -- “篮球” 专注于更公平的游戏，“无法获得” 专注于消除障碍，以获得 WSOP (世界扑克系列) 的资格。 食谱创意总监丹 · 雅各布斯说: “在 888 扑克中，我们有机会扰乱市场，成为挑战者品牌，并产生巨大影响。这场新的运动是实现这一目标的重要第一步。" 888 控股公司高级副总裁/B2C 部门负责人 Itai Pazner 表示: “我们正在努力为在线扑克市场注入新鲜空气。今年我们有很好的计划让 888 扑克 '夺回比赛'。" 食谱是所有 888 个控股品牌的创意代理，包括 888 扑克、 888 运动、 888 赌场、 777 赌场和眨眼。 888 扑克的 “夺回游戏” 活动将从 2017年5月11日开始在电视和视频点播上运行。
WSOP 无法进入
案例简介：RECIPE UNVEILS DEBUT CAMPAIGN ‘TAKING BACK THE GAME’ FOR 888poker 11th May 2017: Today, London-based creative agency Recipe launches its first work for 888poker since being appointed lead creative agency for the world’s second-largest online poker game, owned by 888 Holdings. Launching on May 11th, the campaign marks the launch of a new creative platform, ‘Taking Back The Game’ - a strapline intended to convey 888poker’s ambition to remove frustrations for its players common to other online poker sites, so they can enjoy poker worth playing. The campaign is designed to acknowledge rivals’ issues, with the negatives singled out and subject to the judgement ‘what a buzzkill’ before an 888poker solution. Two ads launch the campaign– ‘Basketball’ focuses on fairer games and ‘Can’t Get In’ focuses on removing the barrier to qualify for the WSOP (World Series of Poker). Dan Jacobs, Creative Director at Recipe said: “In 888poker we have the chance to disrupt the market, to act as a challenger brand and to make a big impact. This new campaign is an important first step towards achieving that and more.” Itai Pazner, Senior Vice President/Head of B2C Division at 888 Holdings said: “We are working to breathe fresh air into the online poker market. We have great plans for this year to get 888poker ‘Taking Back The Game’.” Recipe is lead creative agency across all 888 Holdings brands including 888poker, 888sport, 888casino, 777casino and Wink. The ‘Taking Back The Game’ campaign for 888poker will run on TV and VOD from May 11th 2017.
WSOP Cant Get in
案例简介：RECIPE 为 888 扑克推出了首场活动 “夺回游戏” 2017年5月11日: 今日伦敦创意社秘方发布第一份工作的 888 扑克自被任命为创意机构为全球第二大在线扑克游戏，拥有 888 股份。 该活动于 5月11日启动，标志着一个新的创意平台 “夺回游戏” 的推出，该平台旨在传达 888poker 的雄心，为其玩家消除其他在线扑克网站常见的挫折, 所以他们可以享受扑克的乐趣。 这场运动的目的是承认竞争对手的问题，在 888 扑克解决方案之前，消极因素被挑出来，并受到 “多么令人毛骨悚然” 的评判。两个广告发起了这项运动 -- “篮球” 专注于更公平的游戏，“无法获得” 专注于消除障碍，以获得 WSOP (世界扑克系列) 的资格。 食谱创意总监丹 · 雅各布斯说: “在 888 扑克中，我们有机会扰乱市场，成为挑战者品牌，并产生巨大影响。这场新的运动是实现这一目标的重要第一步。" 888 控股公司高级副总裁/B2C 部门负责人 Itai Pazner 表示: “我们正在努力为在线扑克市场注入新鲜空气。今年我们有很好的计划让 888 扑克 '夺回比赛'。" 食谱是所有 888 个控股品牌的创意代理，包括 888 扑克、 888 运动、 888 赌场、 777 赌场和眨眼。 888 扑克的 “夺回游戏” 活动将从 2017年5月11日开始在电视和视频点播上运行。
WSOP Cant Get in
案例简介：RECIPE UNVEILS DEBUT CAMPAIGN ‘TAKING BACK THE GAME’ FOR 888poker 11th May 2017: Today, London-based creative agency Recipe launches its first work for 888poker since being appointed lead creative agency for the world’s second-largest online poker game, owned by 888 Holdings. Launching on May 11th, the campaign marks the launch of a new creative platform, ‘Taking Back The Game’ - a strapline intended to convey 888poker’s ambition to remove frustrations for its players common to other online poker sites, so they can enjoy poker worth playing. The campaign is designed to acknowledge rivals’ issues, with the negatives singled out and subject to the judgement ‘what a buzzkill’ before an 888poker solution. Two ads launch the campaign– ‘Basketball’ focuses on fairer games and ‘Can’t Get In’ focuses on removing the barrier to qualify for the WSOP (World Series of Poker). Dan Jacobs, Creative Director at Recipe said: “In 888poker we have the chance to disrupt the market, to act as a challenger brand and to make a big impact. This new campaign is an important first step towards achieving that and more.” Itai Pazner, Senior Vice President/Head of B2C Division at 888 Holdings said: “We are working to breathe fresh air into the online poker market. We have great plans for this year to get 888poker ‘Taking Back The Game’.” Recipe is lead creative agency across all 888 Holdings brands including 888poker, 888sport, 888casino, 777casino and Wink. The ‘Taking Back The Game’ campaign for 888poker will run on TV and VOD from May 11th 2017.
WSOP 无法进入
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WSOP Cant Get in
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基本信息
- 广告战役： #888 Holdings - 888poker-互动-c3b2#
- 广告品牌： 888 Holdings - 888poker
- 发布日期： 2000
- 行业领域： 互联网服务 , 游戏
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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