本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
你的方式
案例简介：Nutella 拥有对该品牌充满热情的爱好者的忠实粉丝群，除了传统的烤面包之外，他还找到了许多不同的方式来享受它。Nutella 想利用这种激情，让这些粉丝能够真正展示他们的爱，让买家把他们的名字放在他们自己的 Nutella 罐子上。 为了支持促销活动，该品牌正在发起一项新的 170 万英镑的完全整合的活动: 你的能多益，你的方式。该活动在电视、视频点播、家庭、数字、社交媒体和店内得到支持，于 11月2日以高调的全国电视节目推出。Krow 负责为该活动开发上述线路、视频点播和数字广告支持。 “你的能多益，你的方式” 活动在英国 5.8 个能多益促销包中可见，提供了一个在更个性化的层面上与购物者互动并建立品牌忠诚度的机会。 这场运动是基于能多益的粉丝喜欢以不同的方式享受他们的能多益的洞察力; 无论是在羊角面包或薄饼上，在水果上还是在粥里, 或者在一块好的烤面包上。因为我们的观众喜欢个性化他们吃能多益的方式，为什么不允许他们个性化能多益的罐子，这样他们就可以真正自己制作？ 在所有媒体接触点，我们展示了把你的名字放在你自己的能多益罐上的吸引力, 其中甚至包括一个 VOD 版本，根据谁登录并观看广告来个性化广告。VOD 版本将观众的名字拉进广告本身! 网站允许用户在罐子上看到他们的名字，并声称他们的免费个性化标签，在促销罐子上有一个特殊的代码)。 Krow 的执行创意总监蒂姆 · 罗伯逊说，“让我们的观众展示他们的纯洁是多么棒的一种方式, 对这种产品肆无忌惮的热爱，而不是让他们的名字在标志性的能多益罐子上永垂不朽。我们已经创建了一个温暖人心的完全整合的活动，展示了这个促销活动有潜力带来的快乐。"
你的方式
案例简介：Nutella enjoys a loyal fan base of enthusiasts who are passionate about the brand, and have found lots of different ways to enjoy it beyond the traditional slice of toast. Nutella wanted to tap into this passion and give these fans a way to really put their love on show by allowing buyers to put their name on their very own jar of Nutella. To support the promotion, the brand is launching a new £1.7m fully-integrated campaign: Your Nutella, Your Way. The campaign is supported across TV, video on demand, out of home, digital, social media and in-store, launching on November 2nd with high-profile national TV spots. krow have been responsible for developing the Above The Line, VOD and digital advertising support for the campaign. The Your Nutella, Your Way campaign is visible across 5.8m promotional packs of Nutella across the UK, providing an opportunity to interact with shoppers on a more personal level and build brand loyalty. The campaign is based around the insight that Nutella fans love to enjoy their Nutella in lots of different ways; be it on croissants or crepes, with fruit or in porridge, or on a good old slice of toast. And because our audience love to personalise the way they eat their Nutella, why not allow them to personalise the jar the Nutella comes in so that they can truly make it their own? Across all media touchpoints, we demonstrate the attraction of putting your name on your own jar of Nutella, which even includes a VOD version that personalises the ad based on who is logged in and watching the ad. The VOD version pulls in the viewer’s name into the ad itself! A website allows users to see their name on a jar, and also claim their free personalised label, with a special code found on promotional jars). Tim Robertson, Executive Creative Director of krow says, “What a fantastic way to allow our audience to show their pure, unbridled love for this product than giving them the means to have their name immortalised on the iconic Nutella jar. We’ve created a heart-warming fully integrated campaign that shows the joy this promotion has the potential to deliver.”
Nutella Your Way
案例简介：Nutella 拥有对该品牌充满热情的爱好者的忠实粉丝群，除了传统的烤面包之外，他还找到了许多不同的方式来享受它。Nutella 想利用这种激情，让这些粉丝能够真正展示他们的爱，让买家把他们的名字放在他们自己的 Nutella 罐子上。 为了支持促销活动，该品牌正在发起一项新的 170 万英镑的完全整合的活动: 你的能多益，你的方式。该活动在电视、视频点播、家庭、数字、社交媒体和店内得到支持，于 11月2日以高调的全国电视节目推出。Krow 负责为该活动开发上述线路、视频点播和数字广告支持。 “你的能多益，你的方式” 活动在英国 5.8 个能多益促销包中可见，提供了一个在更个性化的层面上与购物者互动并建立品牌忠诚度的机会。 这场运动是基于能多益的粉丝喜欢以不同的方式享受他们的能多益的洞察力; 无论是在羊角面包或薄饼上，在水果上还是在粥里, 或者在一块好的烤面包上。因为我们的观众喜欢个性化他们吃能多益的方式，为什么不允许他们个性化能多益的罐子，这样他们就可以真正自己制作？ 在所有媒体接触点，我们展示了把你的名字放在你自己的能多益罐上的吸引力, 其中甚至包括一个 VOD 版本，根据谁登录并观看广告来个性化广告。VOD 版本将观众的名字拉进广告本身! 网站允许用户在罐子上看到他们的名字，并声称他们的免费个性化标签，在促销罐子上有一个特殊的代码)。 Krow 的执行创意总监蒂姆 · 罗伯逊说，“让我们的观众展示他们的纯洁是多么棒的一种方式, 对这种产品肆无忌惮的热爱，而不是让他们的名字在标志性的能多益罐子上永垂不朽。我们已经创建了一个温暖人心的完全整合的活动，展示了这个促销活动有潜力带来的快乐。"
Nutella Your Way
案例简介：Nutella enjoys a loyal fan base of enthusiasts who are passionate about the brand, and have found lots of different ways to enjoy it beyond the traditional slice of toast. Nutella wanted to tap into this passion and give these fans a way to really put their love on show by allowing buyers to put their name on their very own jar of Nutella. To support the promotion, the brand is launching a new £1.7m fully-integrated campaign: Your Nutella, Your Way. The campaign is supported across TV, video on demand, out of home, digital, social media and in-store, launching on November 2nd with high-profile national TV spots. krow have been responsible for developing the Above The Line, VOD and digital advertising support for the campaign. The Your Nutella, Your Way campaign is visible across 5.8m promotional packs of Nutella across the UK, providing an opportunity to interact with shoppers on a more personal level and build brand loyalty. The campaign is based around the insight that Nutella fans love to enjoy their Nutella in lots of different ways; be it on croissants or crepes, with fruit or in porridge, or on a good old slice of toast. And because our audience love to personalise the way they eat their Nutella, why not allow them to personalise the jar the Nutella comes in so that they can truly make it their own? Across all media touchpoints, we demonstrate the attraction of putting your name on your own jar of Nutella, which even includes a VOD version that personalises the ad based on who is logged in and watching the ad. The VOD version pulls in the viewer’s name into the ad itself! A website allows users to see their name on a jar, and also claim their free personalised label, with a special code found on promotional jars). Tim Robertson, Executive Creative Director of krow says, “What a fantastic way to allow our audience to show their pure, unbridled love for this product than giving them the means to have their name immortalised on the iconic Nutella jar. We’ve created a heart-warming fully integrated campaign that shows the joy this promotion has the potential to deliver.”
你的方式
暂无简介
Nutella Your Way
暂无简介
基本信息
- 广告战役： #Nutella Your Way#
- 广告品牌： Nutella
- 发布日期： 2015-11-01
- 行业领域： 饮食/特产
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
